We had the good fortune of connecting with Juan Sisto and we’ve shared our conversation below.
Hi Juan, can you walk us through the thought-process of starting your business?
starting a new project always generates self-doubt, but when the vocation is evident you have no choice but to face everything to give yourself to creativity.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Starting is never easy, even today, after 18 years dedicated to the audiovisual world, it is difficult for me to continue progressing in my profession. I think my essence in photography is to look honestly. Knowing remote places and looking people in the eye is my passion and where I feel most comfortable with my camera. I always try to take the projects to my creative field, surrounded by nature, with natural light whenever possible and with real people. When a brand understands these concepts and fully trusts me, it is a gift for me to work.
Getting to where I am now has been a hard work of effort and dedication. the time and the good results in my work have been reinforcing my list of clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in a small town hidden in the mountains, so when my friends come to visit me we usually go to see the most beautiful places in the natural park where my house is. We usually climb, bathe in the river, pick mushrooms in the forest, ski or go up to watch the sunset on top of some rocks that we have behind the house… it all depends on the season of the year in which we find ourselves.
Who else deserves some credit and recognition?
I think we are professionally trained with bits of various people we meet along the way. In my heart I would thank the trips, the books and all the people with whom I have had the opportunity to share their creativity working together.