We had the good fortune of connecting with Juanita Tomlinson and we’ve shared our conversation below.

Hi Juanita, we’d love to hear about how you approach risk and risk-taking
I think taking risks is definitely a door opener. Whether the initial outcome is good or bad. It is all about the end result. Starting my businesses each time were both sudden and big risks that I honestly was scared to make. However, taking risks has made me much more confident in what I do and who I am. I am able to continue on instead of giving up because I’ve seen the benefits of my risk over and over. Even after they may have seemed to be a fail. I get to learn so much from risk taking. The journey of a thousand miles begins with one step.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have an online doggy boutique located on Etsy called DalisayPure. I make matching t-shirts for owners and their dogs. I have designs that I have created, but I also take custom orders. The goal is also to keep my products “pure.” When I say that I mean to keep away from synthetic material in clothing. I my self suffer from allergies to materials like polyester and acrylic. In addition, dogs can suffer from the allergies as well. It is important that we cater to their health like we do our own. My shirts are all cotton and so are my bandanas. Originally I just had my own private website and didn’t see the traffic moving the way that I’d like. I wasn’t getting any sales and for about a year I thought I might have wasted my time and money I invested into it. One day I gained some information about Etsy and decided to list my business on there. I received an order the first week and I saw hope. I was so excited. It has only done nothing but get better. I am so proud that I didn’t give up when I thought I was incapable. I learned that their is always a way and we just have to put in work and figure it out until we have the solution. I can’t wait to see where I am with my business in the next 5 years and to be able to do a lot for the animal community.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First let’s start with how cute “Little Damage” is. It is a ice cream spot that I like. The black ice cream is a must just for the picture. A must have is also Randy’s donuts..iconic. I can’t have anyone come out to L.A. and not have Randy’s. Also a hike up Runyon is necessary not only for the work out, but the beautiful skyline of the city. I’m not sure if Santa Monica counts, but that’s definitely my favorite place to be to walk the beach and ride bikes and scooters.

Who else deserves some credit and recognition?
My partner Irwin Caldwell pushed me to jump right into what I wanted to do. One week I was telling him what I wanted to do and then the next I’m filing out information for a LLC. He encouraged me to face the unknown and figure things out as I go. A great way to learn is from mistakes! I appreciate his push and belief in me. Also all the advice since he is also a business owner and creative.

Website: https://www.etsy.com/shop/DalisayPure

Instagram: https://instagram.com/dalisaypure?utm_medium=copy_link

Facebook: https://m.facebook.com/Dalisaypure/

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