We had the good fortune of connecting with Julio Garcia and we’ve shared our conversation below.

Hi Julio, what was your thought process behind starting your own business?
When I started Jive Live Entertainment in 2009, it was born out of a genuine passion for creating unforgettable experiences. At the time, I was fueled by the belief that there was no plan B for me – I was determined to make a mark in the event industry. Despite beginning in my small apartment, I envisioned an enterprise that would redefine entertainment and become a trusted partner for our clients. It was a combination of passion, dedication, and a bit of audacity that set the foundation for Jive Live Entertainment.

Over the years, we’ve evolved into a brand that values creativity, professionalism, and most importantly, the happiness of our clients and their guests. The journey has been both challenging and rewarding, and I’m proud to see how far we’ve come since those early days.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m proud to say that at Jive Live Entertainment, our art lies in crafting experiences that leave a lasting impact. What sets us apart is our commitment to infuse each event with a unique blend of creativity, professionalism, and a genuine understanding of our clients’ visions. We take pride in going beyond the ordinary, turning events into unforgettable moments that resonate with both our clients and their guests.

Our journey to where we are today has been a mix of dedication, resilience, and an unwavering commitment to our values. It hasn’t been an easy path, but overcoming challenges has been part of the growth process. I’ve learned that challenges are opportunities in disguise, pushing us to innovate and refine our approach.

One aspect I’m particularly excited about is our focus on Latin Excellence. Being a Latino entrepreneur in this industry, I recognize the importance of representation. I am passionate about breaking barriers and creating a space where the richness of Latin culture is not only acknowledged but celebrated. It’s a responsibility I take to heart, and it fuels my determination to make Jive Live Entertainment a brand that embodies diversity and inclusivity.

In representing Latinos in the industry, I want the world to know that our creativity knows no bounds. We bring a unique perspective that adds vibrancy and depth to the events we curate. Our story is not just about success; it’s about fostering a culture of inclusiveness, where everyone, regardless of background, feels seen and heard.

The lessons learned along the way include the power of collaboration, adaptability, and the significance of staying true to one’s roots. These values have shaped our brand and continue to guide us as we strive for excellence in the ever-evolving world of event management.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

Get ready for a fantastic week as my friend! We’re kicking it off with some beachfront fun, including a scenic run and maybe even a beach workout – trust me, it’s a blast with my own gear and a sprinkle of fun. For breakfast, we’re spoilt for choice between The Rose and Eggslut in Venice – both absolute gems. And don’t miss the farmers market; I’m all about grabbing some fresh produce and that mouthwatering sourdough bread because, hey, I love whipping up a mean French toast for my buddies.

We’ll take a leisurely drive down to the Getty Villa off PCH, soaking in the views along the way. If we’re feeling fancy, the Farm restaurant in Malibu is a must-stop for a delightful meal. And if downtown LA is calling, Philippes is on the agenda – their French dip sandwiches are legendary.

If we’re up for some adventure, let’s hit the trails on the Westside for a scenic hike. And last but definitely not least, the grand finale awaits at Guelaguetza. You’re in for a treat with the best Oaxacan food – the mole is mind-blowing. Get ready for a week packed with good vibes, delicious eats, and unforgettable experiences, my friend!

Who else deserves some credit and recognition?
I would love to give a heartfelt shoutout to my mom Ester Garcia. Her unwavering belief in me and her constant encouragement have been the driving force behind my journey with Jive Live Entertainment. From the very beginning, she instilled in me the confidence that I could do and accomplish anything I set my mind to.

Moms truly are incredible pillars of support, and their love often goes beyond what words can express. It’s thanks to her guidance and belief in my potential that I had the courage to pursue my passion for event management and turn it into a thriving business. I owe a significant part of my success to her, and I want to take this opportunity to acknowledge the invaluable role she has played in shaping my story. Moms and their love indeed deserve all the credit in the world.

Website: www.jive-live.com

Instagram: juliog_jivelive

Linkedin: https://www.linkedin.com/in/juliogjivelive/

Facebook: https://www.facebook.com/julio.i.garcia.5/

Other: https://vimeo.com/jiveliveent

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