We had the good fortune of connecting with Kaella Madix and we’ve shared our conversation below.

Hi Kaella, we’d love to hear about how you approach risk and risk-taking
Many years ago my therapist gave me the mantra “feel the fear and do it anyway.” At the time, my insecurities and anxiety held me back from a lot of things both personally and professionally. Those words stuck with me. I started my event company based on that principle. I became a core40 instructor based on that principle. I started a fitness bootcamp and hosted a fitness challenge during the first year of the pandemic based on that mantra. You can say it’s become a life motto. I live by it. It was’t easy at first. The changed happened gradually, but the more I practiced pushing past my fear, the more natural it became to take risks. Those who know me say I’m fearless, but that’s not entirely true. I just don’t let fear stop me.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Madix & Co is a female led event planning & design agency. Through diligence and artful expression, we produce experiences that foster connection and a damn good party. Though recognized immediately by my peers, I would not consider myself an overnight success. I had two incredible boys back to back almost immediately after launching my business. I never took an official maternity leave. Often I worried the company was growing too slow compared to my peers, but I stayed consistent and honed in on my voice. It wasn’t easy, but I learned a lot about myself during that time period. I moved, got divorced, became a Core40 instructor. Experiences which provided incredibly valuable insights that lead to me embracing my authentic self and building confidence as an artist, business owner and woman. I began to take more creative risks and double the business revenue in one year. Our event designs have been recognized in the top print and digital publications.

Then the pandemic hit. With events on pause, I launched my fitness brand. I started with virtual classes, then added on-demand workouts. I built an incredible community via my Instagram @kaellamadix that led to hosting an 8 week fitness challenge and teaching local bootcamps in person. I am back to producing full scale productions but I still teach Core40 in San Francisco and offer on-demand strength training workouts on my fitness website and Instagram. @kaellamadix has developed beyond fitness and become a lifestyle brand centered around empowerment, self love and strength in body and mind. My goal is to help others realize their power unapologetically.

I’ve learned it’s about the ride not the destination. The path is rarely linear. Every lesson along the way is valuable to your success. Stay true to who you are in your work – what makes you special is that no one else can be you. Also, success takes time. If I were to break this down to two words, they would be authenticity and consistency.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am lucky to live in San Francisco and find my daily life to be a damn good time. I live in the Marina surrounded by friends whom I consider family. We would kick off with our usual Sunday dinner at my house with my sons and a few friends. Start the next morning with a walk to the Lyon Steps and Wreckingball Coffee. Get a good workout in with my Core40 class on Wednesday evening, followed by dinner with friends at Flores. Thursday night we would start with reservations at Mamanoko, then head to White Rabbit where my supportive and talented partner Truthlive spins beats weekly. Friday, a museum like MOMA or DeYoung and then Mastros for dinner. A Saturday trip to Sonoma for wine tasting, unless we’re to lazy to drive that far in which case we’ll just walk to Cultivar or Howell’s. Sunday, concluding the trip with friends at Boho Cafe for oyster and bottomless mimosas.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My sons, Beau and Asher. Becoming a mother showed me how powerful, strong and capable I am. Being their Mother brings deeper purpose to caring for and believing in myself, working on my personal development and going after my goals and dreams in order to set the best example I can for them to be their authentic selves in a world that constantly tells us not to.

Website: madixandco.com

Instagram: @kaellamadix, @madixandco

Linkedin: https://www.linkedin.com/in/michaellawilson

Facebook: https://www.facebook.com/madixandco/

Yelp: https://www.yelp.com/biz/madix-and-co-san-francisco

Image Credits
Catherine Leanne Photography, Yuliya Jul Photography, Mike Larson Photography, Rebecca Yale Photography, Maria Disla

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