Meet Kate Obert | Stylist + Brand Consultant

We had the good fortune of connecting with Kate Obert and we’ve shared our conversation below.

Hi Kate, we’d love to hear more about how you thought about starting your own business?
I started my business because I wanted to make money being myself and live life on my own terms. I didn’t want to be restricted by someone else’s schedule or have only two weeks of PTO a year. I wanted to fully utilize my brain and help others with my unique skills.

Working at Michael Kors, I suggested various ideas to drive sales, like experiential events, but was always met with resistance due to rigid policies. I wanted to be creative and implement ideas without dealing with red tape. Starting my own business gave me full creative control, allowing me to create impactful experiences and continuously grow and evolve. It felt natural to help people with what I knew and create a path that truly resonated with me.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My work revolves around transforming personal branding and style into powerful tools for professional success and personal fulfillment. What sets me apart is my unique ability to marry fashion and branding, creating cohesive and dynamic personal brands that authentically reflect my clients’ identities. I’m most proud of helping clients discover their true selves and translating that into a visual and strategic identity that resonates deeply with their audience.

Getting to where I am today was far from easy. Starting out, I didn’t have a clear plan, just a passion for fashion and a knack for understanding people. The biggest challenge was navigating the business world without prior experience. I overcame this by seeking mentorship, reading extensively, and learning from every misstep. One pivotal resource was the book Traction, which provided a structured approach to building my business.

The lessons I’ve learned along the way include the importance of authenticity, resilience, and continuous learning. Authenticity is at the heart of my brand; it’s what makes each client feel confident and magnetic. Resilience is crucial in overcoming setbacks and staying focused on my vision. Continuous learning ensures I stay ahead in my field and deliver the best to my clients.

What I want the world to know about my brand and story is that it’s all about empowering individuals to embrace their unique style and vibe. My mission is to help clients align their external presentation with their internal essence, fostering confidence and authenticity in everything they do. My journey has been one of discovery, growth, and dedication to helping others shine.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Itinerary for a Week-Long Trip with My Best Friend

Day 1: Huntington Library and Pasadena
Morning: Pick up from the airport and head to the Huntington Library. Spend the morning exploring the beautiful gardens, art collections, and historical exhibits.
Afternoon: Head to Coffee and Plants for a coffee break, then explore the shops on Colorado Blvd. Enjoy a delicious lunch at a local dumpling place.
Evening: Dinner at Uovo in Pasadena for the best Italian in the city, with pasta flown in daily from Italy.

Day 2: Manhattan Beach Day
Morning: Visit the Manhattan Beach Farmers Market for fresh produce and local goods.
Afternoon: Spend the day relaxing on Manhattan Beach.
Evening: Dinner at Esperanza Cocina de la Playa, a vibey Mexican spot.

Day 3: Getty Center and Sunset Strip
Morning: Visit the Getty Center for art, architecture, and gardens.
Afternoon: Grab lunch and a smoothie at Erewhon.
Evening: Dinner at Casa Modera on Sunset for an amazing dining experience.

Day 4: Downtown LA Exploration
Morning: Brunch at Grand Central Market, exploring various food options.
Afternoon: Walk around and explore shops, visit The Last Bookstore, and check out the Bradbury Building.
Evening: Head into Downtown LA for lunch or rooftop happy hour to see Kelly Wearstler’s design, then return to WeHo for dinner at Toca Madera.

Day 5: Brand and Nightlife
Morning: Coffee at a vibey coffee shop near a brand event.
Afternoon: Attend a pop-up brand event and explore the area.
Evening: Dinner at Mirate, enjoying their dialed-in brand experience. Finish the night with a visit to Academy or Sound Nightclub to see a great DJ and experience the nightlife.

Day 6: Art and Shopping
Morning: Visit LACMA (Los Angeles County Museum of Art) for a morning of culture and art.
Afternoon: Shopping spree on Rodeo Drive or The Grove and grab lunch. Definitely go to Arabica, a coffee kiosk, at the Grove if you go there!
Evening: Dinner at another top spot or an exciting food truck experience.

Day 7: Departure
Morning: Relaxing breakfast at a cozy spot, reflecting on the week.
Afternoon: Last-minute shopping or a visit to a nearby park.
Evening: Drop off at the airport, with plans for the next visit already in mind.

In my view, some of the most fun, interesting, and exciting experiences in the area involve a mix of nature, culture, food, and nightlife. Whether it’s enjoying the serene beauty of the Huntington Library, indulging in world-class Italian cuisine at Uovo, or dancing the night away at a top nightclub, there’s something for everyone to enjoy.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Running a business is no small feat, especially when balancing it with raising two toddlers. My husband deserves the biggest shoutout for being the most supportive partner. With our two children, ages 2 and 4, at home full-time, his help is invaluable. He’s always there to help me find the time, often taking time off work to give me relief and dedicated work hours. His patience and unwavering support as I grow my business to support our family are beyond measure. He believes in me wholeheartedly, and I’m blessed to have such a supportive partner.

We are partners in life and have a lot of fun together. We love spending time both at home and exploring new experiences. We also enjoy going to raves and sharing our love for electronic music. These experiences affect my energy and how I show up in my business. He knows how to plan experiences that keep my creativity and energy high, making him an indispensable part of my journey. Beyond that, his expertise in marketing and psychology offers great ideas and invaluable help for my business.

Having those in your corner who cheer you on and help keep your energy and vibe high is crucial. They know how to raise your frequency, which directly affects how you show up in your business. When your vibe is high, your energy is magnetic, attracting the right people and opportunities. This magnetism can grow your business more than you might think!

I owe so much of my success to his support and our partnership. His belief in me fuels my passion and drive, allowing me to create and deliver the best for my clients.

Website: https://www.kateobert.com

Instagram: https://www.instagram.com/kate.obert

Linkedin: https://www.linkedin.com/in/kate-obert-1292bb54/

Other: https://suchavibepodcast.podbean.com

Image Credits
Carolyn Gabrielle Photography