We had the good fortune of connecting with Katie Toscano and we’ve shared our conversation below.
Hi Katie, we’d love to hear about how you approach risk and risk-taking
I always considered myself a risk-averse person growing up. In fact, much of my childhood was spent actively avoiding taking risks and hiding behind my shyness. I grew up in a very stable home, chose a very stable degree in business, and started my career at a well-established financial firm straight out of college at 22. I always envisioned I would grow my career there, steadily climb the corporate ladder and retire somewhere around 60. But I think I had it wrong. I wasn’t risk averse; I was calculated in my risk-taking. I weighed my decisions with so much care, but ultimately, I always went with my gut. And risk, for me, was not always about taking huge chances, sometimes it was just choosing to do the hard thing, or get uncomfortable. By the time I had kids and was powering through the corporate world, I quickly learned that the risk wasn’t necessarily taking a giant leap, the risk was in NOT taking it. If I hadn’t learned how to take calculated risks, I wouldn’t be leading the life I wanted, on my terms. And I wasn’t willing to risk that. So, I quit. Each risk I took as I grew into, and eventually out of, the corporate world, empowered me to take another, and each one gave me a newfound confidence. I carried this momentum of taking chances into my business and employ this every single day still. I calculate it, I weight the potential outcomes, but I almost always still stick with my gut. The biggest risk I took in my career, was quitting the corporate world. But I followed my gut and I took the leap. I wasn’t ready to quit. My business wasn’t in place. But I did it anyways. And I learned that sometimes you have to take the risk, even if you’re not 100% ready. Since beginning to take more calculated risks, I have grown enormously as a person comfortable with being uncomfortable. I took the leap, I jumped into a world and made a name for myself, created a business I am passionate about, and hopefully helped others along the way.
What should our readers know about your business?
Cabot & Main is a partnership with my fellow entrepreneur Ashley Meripol. We’ve combined our talents to begin a new venture that aims at helping Southern California businesses by providing expertise & tools they need to grow their business. We’re focused on designing & supporting them in digital marketing, branding, advisory & bookkeeping as well as project management. While this particular business may be new, our skills and talents have been developed over the last 10+ years while working side by side in the corporate world, and then honing those skills with our own individual businesses & projects. Ashley and I began working together straight out of college at a large corporation. After I left that world in 2018 and started my own business, I knew I wanted Ashley by my side. She has so much drive and determination, plus she is so talented! This partnership was formed out of a friendship, but also as a byproduct of our years in the Corporate world. The process of forming this partnership has come together surprisingly quickly, and kind of seamlessly. I think making a choice in the RIGHT partner, and choosing someone that really complements me has made all the difference. But also, we worked together for a decade and have the same extremely high standards for our work. I think, knowing that, has also made this process that much easier. What we each bring to the table is unique and inspired, and we are truly motivated to help our community of small businesses thrive. While I enjoyed owning my own business for several years, I’m even more excited to dive into this adventure and to have a partner like Ashley by my side.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Our whole area is so amazing, so we’d have to spend time all across So Cal of course! Food, drinks & the outdoors are always a must. We’d start in LA touring around downtown, stopping to eat at every corner. Grand Central Market, Pitchoun, Badmaash & Maccheroni Republic are a few spots to eat that I love right in downtown. In Winter, we’d have to do some ice skating in Pershing Square & then we’d hit up the Last Bookstore because that place is amazing. From there, we’d have to head to Orange County because my favorite places in the world are there! We’d spend the day at the beach in Huntington & cap-off the night at SeaLegs at the Beach. We’d head inland a bit for some fun at the local breweries! Brewery X, Bruery Terreux & Golden Road are the must-stop at breweries in the Anaheim area. We’d’ then head to the Orange Circle for a little happy hour, antique shopping and dinner at the amazing Francoli Gourmet. And if the Angels are in town, you know we have to catch a game! Go Angels! The next day, we’re heading out to Newport & renting a duffy boat, doing a little paddleboarding and then capping the night off on the Lido Peninsula. Malibu Farms, Lido Bottle Works & Sabatino’s Sausage Company (a total hidden gem!) are all on my list of places to stop. Finally, we’ve got to spend a day down in Temecula at the wineries. Leoness Cellars, & Miramonte are just a few but this area has been producing some great wines, and it’s so fun to spend a day exploring!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband Steve absolutely deserves a huge shoutout! The process to get to where I’m at in my career and life has not been easy, but Steve has been the biggest supporter of mine since the minute I started thinking about starting a business. I’m a total introvert, meaning that a lot of things that I had to do were not easy for me. Steve encouraged me, built me up, course corrected and gave his own time and energy to help me. He’s also extremely successful and smart and is doing amazing things in his own career while being a total hands on Dad to our 2 kids. We make a great team, but I know for sure I wouldn’t be where I am without him by my side.
Taylor Joy Photography