We had the good fortune of connecting with K&E and we’ve shared our conversation below.
Hi K&E, what was your thought process behind starting your own business?
Ever since we can remember, we have gotten questions about being twins. Being twin sisters is a huge part of our lives.
Every day, we communicate way more than what seems to be normal. Through texts, facetime, calling, or simply by hanging out. We were born with a built-in best friend and confidante. When we, for the millionth time, discussed how lucky we were to be twins, we decided it was time to flaunt our twin-ness.
On to Google we went, but we couldn’t find anything that spoke to us. Nothing truly portrayed the twin language while being cute at the same time. We simply wanted items we could wear in our daily lives. Therefore, with our background in fashion, we decided to start Twinning Store ™, an online store for twins. After months of planning and prepping, we officially launched in July 2017. Fast forward, we have built an incredible community of twins worldwide, sold our products to over 45 countries and even written a best-selling twin book, The Life of Twins – Insights from over 120 twins, friends and family (sold at Barnes & Nobles and Amazon).
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Before we had started Twinning Store we realized that twins don’t have a community to learn from. But we (as everyone else) go through ups and downs and there is great power in learning from people that have walked the roads before you. Growing up, people often group you together and compare your every move — it can be hard when you are trying to find yourself. We are therefore proud that Twinning Store has become a place to learn how more about being twins.
Some key lessons for us have been the power of collaboration and patience. Although we have each other, we have found such help in collaborating with our community and other brands. It has helped push our message further and more efficiently. We have also learned that patience is key. Don’t expect anything to happen overnight.
We never claim to be experts, but instead, open everything for discussion with our community. We’ve gotten countless messages and emails from people around the world thanking us for shedding light on all sides of being twins (the good and the bad). And how we do it in such a light and humorous way. So many have told us how they used to take it for granted being born a twin now, but now not only do they not take it for granted, but find ways to celebrate it every single day. That is to us a great accomplishment that we are truly proud of.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We love LA and there are so many awesome places to show off here. We would start the day hiking in Griffith Park or Runyon Canyon, then go to pick up a picnic basket at one of the many amazing restaurants, and then go to the beaches in Malibu. Then end the night at a rooftop bar watching the sunset in Santa Monica. Who else deserves some credit and recognition?
Oh gosh what a great question. Twinning Store would be nothing without the incredible #twinfluencer family. Our community of twins and twin parents has to be the most supportive, encouraging, and loving around. From day one, we have been there for each other and we are so thankful for that truly amazing bond we have built as a community. We started our journey not knowing any twins on Instagram. Now we know thousands and truly count them as our friends — we have their back and they have ours. Having a close relationship with our followers makes all the hard work worth it.