We had the good fortune of connecting with Kelsey Ketzner and we’ve shared our conversation below.
Hi Kelsey, how did you come up with the idea for your business?
In early 2020 I was applying to formal marketing positions. At the time, my plan wasn’t to start a business. When the world shut down, the companies I was in conversation with went silent. But, because everyone was stuck at home, online clicks were up!
I established myself as an Instagram marketing expert on the ‘gram, and put out a few posts that I was offering done-for-you Instagram services. In less than two months, I was booked and busy as a freelancer.
Ultimately, I told myself if I wasn’t going to get the job of my dreams then I was going to create the job of my dreams.
Overtime, the vision has evolved. I grew from “Kelsey Ketzner the Instagram Girl” to Ketzner Consulting the Digital Marketing Agency. Today, we’re growing as a done-for-you agency on most social media platforms, I consult with companies’ established marketing teams, and I teach those who want to DIY their digital marketing through courses and digital products.
And I’m certain as Ketzner Consulting grows and scales, the vision will continue evolving!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
As a digital marketing firm, Ketzner Consulting organizes thoughtful roadmaps for social strategy by cultivating a customer community. We serve clients in three capacities – digital courses & online education for the DIY’er, Done-For-You agency work, and consulting for corporations with established marketing teams.
Authenticity, inclusivity, and innovation is at the core of our marketing strategies. We are committed to operating in alignment with our values and our clients’ values. We genuinely care about the individuals we work with and find joy in being an entrusted extension of their team, no matter the capacity we’re serving clients in.
Ketzner Consulting tends to work with clients with a conscious edge. We value people and purpose as much (if not more than) we value profit. Money can open up possibilities; however, changing someone’s life for the better is revolutionary.
As the founder of Ketzner Consulting, I’m most lit up when I see the impact brands have on their clients through the marketing connections we help facilitate. It’s the domino effect for me!
However, knowing who we work with means we know who we don’t work with. As Ketzner Consulting’s mission and values have been established, we’re occasionally faced with decisions to turn down contracts and income that are out of alignment for us. The work we do is a partnership so when we’re not the right fit for someone, we make a recommendation for someone who might be a better fit for the client.
Occasionally saying “no” is part of niching down and building a heart-centered business. Working with clients we can back and whole-heartedly believe in creates a win-win situation for all parties involved.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
– Dan Tana’s in West Hollywood. They have the best homemade lasagna and cappuccino ice cream. It’s been around for over five decades and for good reason too!
– Alfred’s Coffee on Melrose Place and Alfred’s Tea around the corner is a trendy staple.
– Spend a few hours on a Sunday afternoon shopping from local vendors at Melrose Trading Post.
Hollywood / Beachwood:
– If you’re up for an incline workout, take a hike up to the back of the Hollywood sign.
– Grab an order of In-N-Out’s Double-Double Protein Style with grilled onions.
– Keep it lowkey at El Compadre on Sunset Blvd with a flaming jalapeño margarita.
– Walk down Rodeo Drive. Have your Pretty Woman moment!
– Relax with a cocktail on the rooftop of the Waldorf Astoria or the Peninsula Hotel.
Santa Monica / Venice:
– Spend some time walking the beach, shopping, and trying out restaurants.
– The monthly Rose Bowl Flea Market is a staple.
– The Last Bookstore offers a unique spin with Instagramable moments, in comparison to most bookstores.
– Upstairs at the Ace Hotel Bar for rooftop drinks with a beautiful view of the DTLA architecture.
– For something different, check out Clifton’s Republic for a unique bar/club atmosphere.
Who else deserves some credit and recognition?
Evy Andra of Free Folk Agency (@freefolkcoach_evy). She was one of my first clients. As a business owner, you’ll always remember the people who took a leap of faith said yes to you first!
The women of The Thread, a Women’s Leadership Collective (@thethreadwlc). I joined Cohort 1 within my first several months of business. Each woman has inspired me, celebrated me, and encouraged me. Being in business has brought me some of my best friends in adulthood.
And most importantly, my mom Chris Ketzner, who owns New Door Real Estate, and my Grandma Pat, who got into MaryKay decades ago when Sephora wasn’t even a thought. They’ve both shown me the power of building a customer-centric business and are my sounding board when I need it most.
VST Photography – vstphoto.co @vstphoto