We had the good fortune of connecting with Kevin Atkinson and we’ve shared our conversation below.

Hi Kevin, what is the most important factor behind your success?
At Sweat 60, the emphasis on fostering a culture of support and community, driven by a genuine passion to assist and uplift others, We truly care about the well-being and success of our members. These values collectively contribute to a positive member experience and a strong brand reputation.

What should our readers know about your business?
Sweat 60 is a Strength Training Gym in Santa Monica, Our primary focus is personal training. We also offer group and athlete training. I believe most of our customers would say our team of trainers and community are what sets us apart from most gyms. I’m most proud of continuing to evolve and grow as a business, Putting a big emphasis on the development of systems has been a huge game-changer. I was a D1 soccer player at Oregon State so fitness has always been a priority for me. After working in real estate in Chicago for 10 years, I moved to LA and I started at Equinox in Marina Del Ray over 12 years ago. Fast forward Sweat 60 will be going into year 7 in January. With Covid, we have definitely been through some ups and downs. To overcome having to close down for some time, we kept our heads down, continued to hustle wherever we could, and cut costs. There ended up being a ton of opportunity coming out of it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Early morning hike a Topanga canyon Getty Museum
Brunch at Gjelina in Vence
Afternoon Lift at Sweat 60
Ride bikes to Santa Monica Beach and Boardwalk
Sunset Drink at Erwin
Dinner at Hachett Hall
Nightcap at Old Man Bar
Bed

Who else deserves some credit and recognition?
I want to express my gratitude to my incredible wife for her support and for being an invaluable sounding board for my ideas. Additionally, I am thankful for the outstanding team at Sweat 60. None of this would be possible without each and every one of them

Website: www.sweat60fitness.com

Instagram: @sweat60la

Yelp: https://www.yelp.com/biz/sweat-60-santa-monica-4

Youtube: https://www.youtube.com/channel/UCvwWuoTewam6lGK1bI03pxQ

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