We had the good fortune of connecting with Kinsey Schofield and we’ve shared our conversation below.
Hi Kinsey, what was your thought process behind starting your own business?
In early 2020, I was up for a royal correspondent job in London. After the job opportunity was suspended due to the pandemic, I launched ToDiForDaily.com. To Di For Daily is a pop-culture take on the British Royal Family and a celebration of the life of Princess Diana. Since our July 2020 launch, we have been featured on BBC, Access Hollywood, Fox News National, Canada’s Breakfast Television, and Forbes.
Alright, so let’s move onto what keeps you busy professionally?
I spent several years in local newsrooms and while I’m grateful for some of the skills that I acquired, I was pretty miserable with the content. I wanted to create uplifting content for the social media audience that I had established and content that I would enjoy consuming. I think the biggest challenge for me was giving up what I WANTED to do forever and navigating what felt right. I was anchoring a morning show, something that I had dreamt of all of my life, but I wasn’t happy and I had not found my tribe. While difficult, removing myself from the situation and narrowing down my interests was the serotonin boost that I didn’t know I needed. Once I found my niche, I started attracting opportunities in that arena.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite spots is Pasadena’s Rose Tree Cottage. It’s a teahouse serving full English tea but also carries all sorts of British snacks and goodies that you can take home to enjoy. They have an entire room dedicated to English candies! The last time I visited, the owner Edmund Fry showed me the spot where Meghan Markle sat. She took lessons from him on the proper way to have tea before she met Queen Elizabeth II. The Los Feliz Flea market is free every Saturday 11 am-5 pm and features some of the most fun antique vendors and small businesses in Southern California. The best part, it’s pet-friendly! I found a jewelry designer there named Colton Pappas who designs these little saffire inspired necklaces that remind me of Princess Diana. Nick Chavez Salon in Beverly Hills is a great place to go for stargazing. Nick is a ham and has so many great stories. I always love what he does to my hair and have even more fun watching him on QVC. For absolutely every celebration, I get an Instagram-worthy rainbow cake from Carlo’s Bakery in Santa Monica, Baja Sharkeez in Huntington Beach has the best enchiladas that I’ve ever consumed in my entire life, and Malibu’s dog-friendly beach is my family’s zen.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have been surprised by the kindness and encouragement that I have received from legendary royal commentators. Ingrid Seward was the first author to respond to one of my e-mails. She was helpful and matter-of-fact. Most notably, Andrew Morton recently gave me an interview. I expected 10 minutes and he spoke to me for over half an hour. He told me that if I was ever in his neighborhood, to let him know and he would say hi. Morton wrote the blockbuster book, Diana: Her True Story. He secretly worked on the book with Princess Diana for over a year. It wasn’t revealed that she was his main source until years later, after her death. To have someone that is such an integral part of history show you that kind of encouragement and kindness is wild!