We had the good fortune of connecting with Knajula Edwards and we’ve shared our conversation below.
Hi Knajula, what was your thought process behind starting your own business?
My business was started as a result of simply asking God to give me a business that I could steward. Up until that point, I had started a few different businesses that never were as successful as I felt they could have been. So I prayed and asked God to give me a business of His choosing that I could steward, be successful in, and ultimately push His kingdom agenda. Much to my surprise, about two weeks later, He dropped this business on me. Honestly, I wasn’t all that thrilled initially. I was like “Really God, a t-shirt line? But, ok, if that’s what you want.” Needless to say, He began giving me an entire vision for the brand, packaging, marketing, etc. Fast forward to now, it has been an unbelievable ride and CMCG Apparel has become wildly successful.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a true creative in every sense of the word. I’m like a kid in a candy store when it comes to creating. This goes for my acting projects, as well as my apparel line and books. What makes me unique is that I don’t really fit into a mold or any of the other societal norms out there. I march to the beat of my own drum. I am an actor, author, designer, forex trader, and the list goes on. Most people would say that you have to focus on just one, but God gave me the ability for all of these things. So why wouldn’t I explore them all? I am most proud of my apparel line and books that I’ve recently written. It’s been no easy feat, but God made it possible. All of this was inspired by the loss of my Mom. See, I’m from a small country town called Carthage, Texas. And after school, I just so happened to stumble upon the entertainment industry and I fell in love. Shortly after, I decided to move to Los Angeles in hopes of pursuing my acting career. Well, about a year and a half in, I suddenly lost my Mom. I’m sure you could imagine the blow that my family and I took. It left me desolate, broken, and depressed. I then went on a journey to figure out what life had to offer me. Through some failed business attempts and a few dead end jobs, I somehow found my way back on my acting journey. But because I’m entrepreneurial minded, I couldn’t just stop there. So I created my clothing line and wrote a couple of books with a sense of honoring my Mom. Throughout this process, I’ve learned that resilience is a beautiful thing. Life is funny sometimes, you just never know what awaits you around the corner. However, if we can just put one foot in front of the other, taking one day at a time, it makes it a little easier to manage the trials that life may throw at you. When it’s all said and done, you must be immovable and unshakeable in your faith and your strength. As long as there’s breath in our bodies, there’s another day to get up, dust ourselves off, and try again.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Everyone knows Hollywood to be one of the hottest tourist attractions in the world. Now, for this to work of course, we would have to live in a “COVID-free” environment. So let’s take a ride if you would. First of all, I am a foodie, so we would have to hit up some really cool eating places. We would start the mornings out with some sort of hike or run. I would take her to Runyon Canyon or Fryman’s. Then we could go for breakfast at Jack ‘n Joes (BEST pancakes ever) downtown, or go for something a little healthier like Health Nut here in Calabasas. Then in the afternoon, we could do one of the TMZ tourist bus trips, walk down Hollywood Boulevard, and then eat again of course. For lunch, I’d take her to either the Vurger Guyz food truck, My Two Cents, or Tocaya. In the evenings, we could go to The Chocolate Factory for a comedy show or maybe to a swanky Hollywood Lounge. And of course, we’d have to eat again. So I would probably take her to Catch or Katana’s. I also love Cleo’s and Javier’s. Lastly, I’d make sure at some point we’ve caught a church service at my church Cali Worship Center. And she’s got to have Roscoe’s Chicken and Waffles and a Pink’s Hot Dog before she leaves out.
Who else deserves some credit and recognition?
First and foremost, I have to give all honor, glory, and praise to God for making everything possible. Also, I’d like to thank my grandmother District Missionary Corine Kelley for her love, support, and constant prayers.
Image Credits: photosbyjamaal