We had the good fortune of connecting with Kristin Nobles and we’ve shared our conversation below.
Hi Kristin, how do you think about risk?
As a CEO of a media company risk taking has played a HUGE role in my life and career. I think many people calculate risk in terms of the capital lost or gained or the overall “opportunity cost”. I think that some of the least profitable risks I have taken have given me the greatest pay offs, as they taught me the best lessons and gave me priceless experience.
I took my first big risk in business at the age of 24. Passionate about independent broadcast rights I packed my bags and headed to Nashville to start my first internet broadcast company as a single mom. My family and friends thought the internet was a hoax and begged me to get a real job. I went anyway and that company was not a multi-billion dollar exit, but it was my bootcamp and MBA.
The experience taught me so much and that effort catapulted my career. That company is the baseline I use every time I am faced with an opportunity. Now at 48, over 25 years later I remind myself what I accomplished back then. WIth $500 and a dream I was able to get the first live streaming company up and running. I also learned about rights management and a lot about the technology world as we were shut down. Being that disruptive proved to be valuable and I went on to work with amazing companies who digitized from ESPN, Newsweek and more.
When I look at an opportunity now I look beyond the capital. I calculate risk by accounting for all of the lessons I can learn, relationships we can gain and the purpose we can realize for the company. At this age I will risk a lot to save lives or help drive standards and value. I vet opportunities based on purpose and impact as well as potential profits.
Recently I took a big risk and decided to share my story dealing with Breast Implant Illness. I was scared to go out and talk about the fact that my implants were killing me given boobs was not an easy topic during the #metoo movement. However I looked at the risk. Fear being judged or save lives? I went with save lives, and www.sicktitites.com was born and I am now co-hosting a podcast on iHeart on the issue called Close to the Chest with Kristin and Christine!
For anyone thinking of risking it all, I suggest we look at what it the risk truly is. What is the true opportunity cost of not trying something new? If there is one thing I have learned from being an entrepreneur, mom and woman is that there is always more to gain or risk than money. We all have our own unique values and I think true freedom as an entrepreneur comes when we can define risk and reward in both purpose and profits! Measuring what we learn and gain via experience as much as the financial upside.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a CEO and an artist. Art is my safe space. I started painting as a way to deal with chronic pain from Breast Implant illness. Initially I began painting abstract images that were auras from my seizures. Then a friend asked me to do a portrait and my style was born. I started painting portraits of people that inspired me in a format that was black and white acrylic with gold accents.n The concept was to paint portrait that were painted all the same color despite the race, using the silhouette. Now ten years later I am releasing a collection of over 150 portraits that remind us that race is not a color. Each image is done as a silhouette and the black and white images are simple yet complex. I am releasing the collection under B Noble Art as we are donating a portion 0f the proceeds to causes the featured icons help us support. Recently I partnered with a company in Chicago to allow us to turn the images into cool collectibles from clothing, light boxes, housewares and more. I want everyone to be able to have the images in formats they can use every day. Check out www.bnoblelifestyle.com
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well recently my best friend did visit and we accomplished a lot of things as Los Angeles has so much to offer. I am a Venice local so of course the beach is home.Shopping on Abbot Kinney visiting Asa for some fashion musts and then checking out all of the local street art. The murals in Venice are incredible and an art walk is a kaleidoscope of beauty. A lot of things on our list were what I wanted to do before my next surgery. I am a sucker for a great dinner with good wine.and fun service. First stop for that is Tar and Roses in Santa Monica, their house wine is a must. I love to go to the beach and Malibu surf is always on the list. A great dinner at Sunset Beach, or brunch at Geoffries and a paddle boarding session at the Malibu Pier or Mothers Beach is definitely the LA Sunday. After a long Sunday Funday at the beach heading back to Venice for a massage is a must at Spa Soleil. As the week progresses we of course have to hit some of the great local galleries, LACMA, HAMMER and so many more. Then off to WeHo To dance at the Abbey and have goat Cheese Balls at Sur and Happy hour at Pump. To top it all off throw is some golf at Rancho Park and visiting some of my favorite dispensaries. A great hike or a bike ride along the beach is always a must and last but not least you must catch the Drum Circle and Electric Bike parade on Sundays at sunset in Venice.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out t0 my angel investor Deborah Johnson. Deborah has been an angel in the literal definition as her involvement has literally saved my life. . When many people thought B Noble as a good idea but too big of a vision for a woman facing chronic illness, Deborah stepped in. Her faith and support was key In helping me realize my vision to own an impact media company. As the CXO of B Noble Media Group and founder of Plum Ventures she has invested time, expertise and capital. Her support went far beyond capital. Deborah works hard every day to make sure that company has the legal, financial and emotional support it needs to B Noble. her expertise in finance, corporate structure and operations has been key to us going form concept to market. Deborah is the Angel the equity market needs and proof that active investors make great partners, In our time together Deborah has become my sister and friend and our relationship has grown so much and now we have a top agency representing Impact Producers and my health crisis is now a nationally syndicated podcast!
Instagram: @bnobleart @bnoblelifestyle @sick.titties