We had the good fortune of connecting with Laura FAVIER and we’ve shared our conversation below.
Hi Laura, what is the most important factor behind your success?
BAAK is a French workshop specialized in designing and manufacturing parts and accessories for certain models of motorcycle and car. The inspirations are drawn from the classical aesthetic of motorcycle and cars produced in the great decades following WWII all the way to the 70’s. Our retro approach allows us to layer a vintage look on modern machines.
The company was born in 2012 when Remi Reguin decided to quit his job as an optician to pursue a career more in line with is forever passion: modifying bikes. He started to produce parts and accessories out of his grand mother’s garage. The company quickly grew and moved into a first shop in the country side of Lyon. Talented and passionated craftsmen joined Remi and the team grew over the years. In 2019 BAAK moved to a new 27,000 sq ft HQ where every department and the now 22 employees have a dedicated space to work and support the continuous growth of the company with passion and a strong attention to details.
This very combination of passion and attention to details is the main factor for BAAK’s success. Our craftsmen and women share a deep passion for classic aesthetics in general; some like classic English motorcycle, others like French cars, some prefer English cars, or black and white photography, or even mid century modern US architecture. All of them also share a certain vision of excellence that is achieve through the use of fine material, proven skills and craft such as metal shaping, leather work but also integrating the latest engineering processes to make the prototyping easier and more efficient. The result of this passion and vision for classic design since the inception of the company is that hundreds of different parts have been designed, manufactured locally in France and then sold to customer all around the globe sharing our aesthetic and our culture.
The other factor behind BAAK’s success is the sheer attention to detail of the founder and his team. Every projects (such as complete custom bike or more recently restored classic cars) coming out of our door has been meticulously planned, designed and crafted according to the client’s desires and the brand’s DNA.
My team here in the Los Angeles workshop shares with the French team the same passion and attention to details on the custom bikes we build for our US customers.
Let’s talk shop? Tell us more about your career, what can you share with our community?
During my whole academic and early professional life I have always made sure to learn and experience many different fields in order to find what I really wanted my career to be made of. Born and raised in France in the beautiful city of Nice, my background is sustainable purchasing and business development. I spent the first years of my professional life as an employee and I wouldn’t see my life any other way in France. However my willingness to travel, discover new countries and culture pushed me to move here in Los Angeles where I am now an entrepreneur and small. business owner and I couldn’t see my life any other way here.
Sharing a passion with my husband: riding motorcycle, discovering new places and making friend while doing it, working in the Motorcycle industry made sens. Everyday is not filled with rainbow and butterflies, I have often have to face challenges, like being a women in a world of men so I have a to show that I know what I talking about and I’m not afraid to be strong to have a seat at the table.
I’ve then learned to always believe in my guts and push my boundaries to overcome the challenges and grow through adversity.
To me, the world always seems nicer and more colorful when I ride my bike surrounded by people I care about. BAAK motorcycle’s team put all their heart on each parts they design and manufacture and on each tailored made bike and I am so proud to now be a part of projects handcrafted here in Los Angeles according to our customer’s dreams.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The best places in LA are like small gems, hidden somewhere and only known by locals and being only here 2 years I’m still discovering bring some new every months! But if I were to bring a long a friend visiting LA on the perfect day for me: I will start riding my motorcycle on the fantastic twistys of Mulholland Drive, where you can find so many spots along the road to have a break or just enjoy the views. After some canyon roads down to the Ocean we could stop for a coffee along PCH on Malibu Pier (but make it to go, I prefer to enjoy it on the beach with my feet in the sand). If we are lucky we could even see some dolphins and sea lions Then I’ll take my motorcycle back on the road to enjoy PCH down to Manhattan beach to see my friends and their food truck BLACK FLOUR. It’s the best place in town to enjoy a French Burito (every week end at Bruces Beach) and then hit the Highway 2 or Angeles Crest Highway over Pasadena to see the golden hour above DownTown LA.
After a quick final ride, we’ll finish this perfect day with a glass of wine in DTLA at 71 Above to enjoy the sunset and the unique beauty of this city by night. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Remi Reguin, the founder of BAAK motorcycles deserve all the credit. He put all of his soul in each motocycle built in the workshop. He’s the one behind the vision of the company. And he obviously became a mentor for me, he pushes me every day to go above and beyond. Even if he’s still in France with his wife (and business partner) and two beautiful children, he trusted me to take care of the US branch and first international development of his baby.
OSKAR BAKKE for the one in the desert & mountains