We had the good fortune of connecting with Laura Rubin and we’ve shared our conversation below.

Hi Laura, what was your thought process behind starting your own business?
Well stretching way back to when I launched my first business (communications consultancy Left Left Right) 18 years ago it was a pretty organic process. I knew I just couldn’t do the corporate grind any more. And the ironic part is, I was actually pretty good at it. I’d excelled fairly early. But I looked around and said to myself, “I might be at the top of the heap, but it’s the wrong heap.” People heard I was at loose ends – taking a break – and asked me to do some consulting work. It turned out I really enjoyed it. One thing led to another….

But when I started AllSwell it was with a more focused intent. I was running a successful small business but I felt that the conversation around mental health was not inclusive enough, the connection between creativity and well-being wasn’t present enough in the zeitgeist. AllSwell represents my attempt to bring those topics into the mainstream.
Journaling is an incredibly low-cost way to support your mental and emotional well-being. It’s scientifically well-documented. It helps boost mood, reduce anxiety, even curb PTSD. It provides an accessible, useful outlet for processing emotions – and we all know stuck emotions are not a long-term solution for quality of life.

I didn’t intend for AllSwell to supplant my consulting business, but it just took off. I truly love being able to help people to wake up to their innate wisdom, to connect with their creativity and nourish their self-worth. It’s incredibly rewarding.


Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I love helping people wake up to their own individual voice and creativity. I consider it a tremendous privilege to do this work. On a day to day basis, I host journaling workshops and provide 1:1 creative coaching sessions. This is in addition to designing and selling the collection of AllSwell journals and accessories to support the analog pen to paper process.

It has been an incredible journey. When I started AllSwell, journaling wasn’t mainstream. It was associated more with teen girl angst than being a legitimate modality for mental health and well-being. I now lead workshops for all kinds of groups and businesses – from Endeavor to Design Hotels to Violet Grey – well outside the “wellness bubble.”

Years ago I recognized the need in our culture to have accessible forms of self-support and began AllSwell as a means of filling that gap. I was definitely on the early side, which was occasionally really humbling. But I believed in the power of putting pen to paper so I just kept going. Now culture has swung its attention in this direction. Perhaps we’ve never needed to journal more than we do now. And my business is here to help people connect with journaling as a tool to mitigate the grief, anxiety and trauma we’re all processing. And journaling is a powerfully effective tool for amplifying the good – clarifying vision and helping you craft a life you love.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Thank goodness for getting vaccinated, but keeping in mind that not everyone is yet, here are some of my favorite experiences in LA that are precaution-friendly include… + Early morning surf at Topanga or County Line with Kassia + Surf wax and wetsuit
+ Checking out the indie brands at Sunroom (by appointment) at the Country Mart followed by a picnic lunch at the beach with take out from Broad Street Oyster. Their lobster rolls remind me of the East Coast.
+ Hiking Sandstone Peak, the highest peak in the Santa Monica Mountains. Bring plenty of water! Afterwards refuel with a smoothie at Sunlife.
+ Splash out and spend a night at the Hotel Bel Air for a sexy mini getaway. Hang by the pool. Play dress up and add some sparkle from local jewelry brand Dorsey.
+ Book a private outdoor yoga session with Sian Fujikawa to get us feeling limber and strong.
+ Spend time in the stacks at Arcana: Books on the Arts, my favorite bookstore in LA. Located in Culver City, it pairs well with an Olive Oil Martini from Margot.
+ Sunset at Windward Beach in Zuma with pre-mixed Negronis in sip cups or a bottle of bubbles from locally owned Strange Vineyards. Bonus points for nabbing an apperitivo picnic from Olivia Muniak’s La Cura.
+ A trip to Thorne Family Farm on Bonsal to get locally grown fresh flowers and the best ginger molasses cookies on the planet by Varsity Bakers.
+ Nothing beats an evening bonfire at Little Dume, watching the sky change colors.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There have been so many generous souls that have helped me along my professional and personal path. Hard to choose one. My dear friend Adam Rosante has been such a kind source of encouragement. He’s best known as being a celebrity fitness trainer, but he’s so much more than that. Adam was at the very first workshop I ever led, and has never stopped cheerleading for me behind the scenes.

Website: www.allswellcreative.com

Instagram: @allswellcreative and @lauralrubin

Linkedin: https://www.linkedin.com/in/lauralrubin/

Facebook: https://www.facebook.com/AllSwellCreative

Image Credits
Laura with a laptop – photo credit: Ashley Barrett Laura in a green dress – Location is Malibu Surfrider Hotel. Photo credit: Trina Yin AllSwell Notebook with tea – photo credit: Trina Yin Workshop Photo – photo credit: Genevieve Davis AllSwell Notebook with corals – photo credit: Mark Tesi AllSwell Notebook with stones and pencils – photo credit: Jobi Manson, Laura Rubin, AllSwell Creative @allswellcreative allswellcreative.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.