We had the good fortune of connecting with Lauren DeCarli and we’ve shared our conversation below.
Hi Lauren, how does your business help the community?
I started Paneros Clothing with sustainability at the forefront of everything we do because our future truly depends on it, We strive not only to help support our local community but also the community of the world. At Paneros, we have a 5 part brand promise which includes, selecting and using only eco-friendly fabrics and materials, only working with responsible manufacturers and highlighting who we work with on our social channels and website, emphasizing quality over quantity- we only producing small batches of every style and pride ourselves on creating a great quality product that will remain in your closet for years to come, reducing our pollution and reducing our waste. Our products will never be produced from fully synthetic fabrics and we limit the amount of synthetic blends we use. We have an entire product line dedicated to up-cycled garments and using 100% natural dyes. I have personally visited each manufacturer we work with, both domestically and internationally to ensure ethical practices and we also look for accreditations. You can have a look on our website journal to meet the amazing artisans we work with. I believe that our planet is everyone’s community and we strive to make it a better place for everyone. We are a proud partner of 1% for the planet which strives to ensure that our planet and future generations thrive.
Alright, so let’s move onto what keeps you busy professionally?
After working as a designer in the fashion industry for 10 years I was really able to see and experience how wasteful, polluting and unsustainable the fashion industry can be. As a consumer I was really fed up with the fast fashion industry, with the poor quality, poor fit, harmful fabrics, everything looking the same/nothing feeling unique or special. I was looking for that connection to the people who make the clothes we wear everyday. I created Paneros to be a better alternative and I knew I wanted to set up the company doing things the right way from the beginning which is why sustainability and responsibility are at the forefront of everything we do and not added initiatives.
I started the company by up-cycling vintage Hawaiian shirts with hand dying techniques and hand beading. I only source shirts made from natural origins such as silk, cotton, linen and rayon and only use glass beads. This inspired me to continue creating styles that were handcrafted, keeping traditional skillsets alive and to learn about amazing artisans from around the world. I’m so proud to have the privilege of working with not only amazing artisans here locally in Los Angeles, but also with our amazing team of artisans in Bali, Indonesia. I love learning about each of their stories, how they learned their craft, what they enjoy about it, and sharing their story with our community. I’m really proud to create a connection to the artisans who handcraft all of our pieces.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love taking friends on a bike ride through the Southbay along the beach bike path down to Redondo Beach and getting fresh oysters at the seafood market and then having cocktails at Tony’s at the bar above the restaurant- it has 360 degree views and great drinks; it’s always a good time there. Another great place I’ve been taking friends and family that visit is to the Huntington Library Botanical Gardens for a relaxing day walking around to see various different gardens. I also love driving down to Palos Verdes to the various look outs and either having a picnic, or driving down to Terrenea Resort to have food and drinks cliffside overlooking the ocean at Nelson’s. You can walk around on various trails while you wait for a table; it’s perfect at sunset and if you’re lucky you’ll get to see some whales.
Eat & Drink: Salt & Straw for THE BEST ice cream, Purple Orchid Tiki Bar in El Segundo, Pint & Slice In El Segundo for AMAZING pizza, authentic and delicious Italian food from Nando’s in Manhattan Beach, dinner at Yamashiro in Hollywood, small bites and drinks at Moonshadow’s in Malibu- great atmosphere right on the water. Thai food at Cholada Thai Beach Cuisine in Malibu.
Visit: Downtown Arts District, walk around Abbot Kinney and get brunch at The Butcher’s Daughter, Little Tokyo for saki bombs and great food and maybe even karaoke.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely wouldn’t be where I am today without the overwhelming support of both of my parents. From as long as I can remember they’ve always encouraged me to follow my dreams and have been there to help me through many overwhelming and tearful days, always reassuring me that I can and will succeed. My fiancé and business partner, Eric has been my biggest cheerleader and supporter, believing in me on days I didn’t and keeping me positive through the pandemic. My close group of friends have been another great support and encouragement system and I appreciate them listening to me vent, offering their help and advice and just showing up for me time and time again. Lastly, we work with some amazing mentors that I can’t than enough and truly appreciate their time and wisdom.