We had the good fortune of connecting with Lauren Farricker and we’ve shared our conversation below.
Hi Lauren, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I have always been an animal lover growing up with pets. After college, I started a dog walking and pet sitting business that supported the Greater Seattle area. Caring for hundreds of dogs and forming bonds with families was so rewarding. I was also fortunate to adopt one of my “clients”, Pixie, who has been with me and my husband since 2010 and turns 14 this year. From the pet sitting experiences and becoming a first-time dog owner, I came to realize there are very few authoritative and modern sources of information for today’s dog parents – whether they be about products, training, lifestyle, travel, or adoption. Additionally, there are too many amazing people doing good in the dog community whose stories just don’t see the light of day. Knowing dog content online has not fulfilled the needs of my Millennial generation, I created Woof Republic, a blog and community for modern dog owners with modern sensibilities. In addition to bringing resources, value, and entertainment to my audience, I promote the ‘Adopt, Don’t Shop’ message to advocate for dogs who need homes and support. As a companion to my written content, I launched The Woof Life Show, an interview-style podcast serving as an outlet to bring incredible stories and timely perspectives to my audience. It is so much fun to connect one-on-one with advocates, artists, authors, celebrities, filmmakers, and so many others who care as deeply for dogs as I do. With Woof Republic and The Woof Life Show, I’ve been able to impact the dog community in ways I could have never imagined. I will continue to advocate for our four-legged friends and bring value to today’s dog parents through resources and content that speaks their language. What I get back from my business is my fuel to continue to grow this community to connect with more dog owners all over the world. Visit my blog at WoofRepublic.com and listen to my podcast at TheWoofLifeShow.com or anywhere you listen to podcasts.
We’d love to hear what sets you apart from others, what you are most proud of or excited about.
There are very few dog content platforms written for a Millennial audience. Most of the dog content you will find are written by and for older audiences or are focused on one dog’s journey (think Instagram dogs). While content may be entertaining or fulfill needs for those audiences, it really doesn’t resonate with today’s dog parents who want information that reflects their lifestyle and need help. Whether I am covering eco-friendly products, boutique dog-friendly hotels, or brands that give back to the community, I am driven by knowing my audience and what they value. I am proud to be the authoritative outlet for Millennial dog parents and excited to continue sharing resources and stories to keep them engaged. How did you get to where you are today business-wise.
Was it easy? If not, how did you overcome the challenges?
Woof Republic is currently a side-hustle which is both rewarding and complicated. I am constantly switching gears between my full-time job and my business, so it’s all about making progress. Over the past year I have found others to help me achieve the mission and goals of my business, whether that be with content writing, podcast editing, or brainstorming partnership opportunities. When I started Woof Republic, I felt like Gollum from Lord of the Rings – my business was “my precious” and I tried to do everything by myself. While I enjoyed the creative ownership, it also developed a bottleneck in other areas, and I came to realize no one accomplishes success alone. I have surrounded myself with brilliant and intelligent women who are as passionate about my vision and business as I am. Without my lead writer and editor Nicole Moore, I do not know where I would be. She’s been able to help grow and enhance the site with her diligence, incredible writing abilities, and her strength in connecting with other dog owners. Her passion for dogs and their quality of life comes across in all of her writing which is such a tremendous gift to share with our community of modern dog owners.
What are the lessons you’ve learned along the way
I’ve learned if there is a gap to fill in a category not to wait and not to define yourself based on what content others are creating. Don’t overthink and create with your authentic self. The only other thing that I’ve learned is that you just need to start somewhere and realize that when you look back at a later date that you’ll cringe but you have to start somewhere.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite area that I would take a friend is Malibu to spend the day. As a dog lover, I would start the day with time at the dog beach – Leo Carrillo State Beach has North Beach for dogs to swim. Then stop by Zuma Beach because it’s the prettiest and my favorite. Stop by Rosenthal winery to hang out for a bit. Get dinner at Blue Plate Oysterette.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shout-out communities of women entrepreneurs online and in social media communities who support and help each other as they aim to grow their respective businesses. I leverage the Create & Cultivate community daily which is filled with intelligent, competent, and passionate women. When I’ve had questions about how to correctly take an approach for Woof Republic I’ve had complete strangers support and encourage me which has been so invaluable as I build and grow this business. I’d also love to shout-out local rescues who work tirelessly to support the livelihood and safety of pups of all ages. These rescues go into city shelters and network, foster, rehabilitate, get medical attention for and re-home pups to help them find forever homes no matter their circumstance.
Podcast: www.thewooflifeshow.com and is available wherever you listen to podcasts.
The two with the white background were photographed by Charlier Nunn Photography https://www.charlienunnphotography.com/