We had the good fortune of connecting with Lauren Grace and we’ve shared our conversation below.
Hi Lauren, we’d love to hear about how you approach risk and risk-taking
Risk taking has played a pivotal role in my life and career. And as someone who prefers safety and stability, risk taking has not come easily. In my 20’s I was a bit more adventurous and took risks such as moving to New York City by myself, then picking up and leaving all my friends and family for a job in Florida. After a few years of that I decided to go back to school and made a drastic career change. At the time none of those decisions were rational. In fact I think my loved ones thought I was a bit crazy. And while these risks were certainly out of my comfort zone, I felt an intuitive pull to pursue them. Those risks ended up working out quite well for me, and helped me create a business and life that I love.
When I started my business in 2013 I learned very quickly that risk taking was going to become a daily thing. I found it very challenging in the first few years of running my business to constantly have to be making risky decisions. 8 years later I’ve become a bit more comfortable with that process. Not every risk pans out, but you always learn something from it. And honestly it is just a necessity if you want your business to grow. I can’t say that it’s ever easy, but at this point in my life I have enough previous evidence to know that the risk is worth taking.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Healus was born after years of running an Integrative Medical Practice. My partner and I were looking for specific types of supplements for our patients, but we couldn’t find what we needed in the marketplace. So we decided to manufacture our own formulas. When you manufacture your own supplement you typically have to put in quite a large order with the lab. We knew that we didn’t need a huge amount for our practice, so we decided to put the rest online and just see what happens. To our surprise they started selling! Fast! Next thing you know we needed to increase our production to keep up with the online demand. To this day we’ve never done any traditional marketing or advertising, it has all been word of mouth. Our supplement line consists of unique formulas that have been developed over my partners 25 years in practice. With Healus we recognized that we could provide the general public with the same products that our patients were getting such great results with. We also wanted to use Healus as a platform to provide free health education. Integrative medicine is expensive and is usually not covered by insurance. Our main goal at Healus is to give the public access to the same education and products that our patients received. We certainly have had our fair share of challenges and set backs, especially when it comes to manufacturing. But overall our business has developed rather organically and I couldn’t be more grateful for what we have built.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well I don’t live in LA, but my best friend does and I visit often. And I know this sounds touristy, but I am a huge classic movie fan so I love visiting all the typical Hollywood spots. Studio tours are definitely one of my guilty pleasures, I have to go on one every time I’m in town. But I also love to take advantage of all the healthy places to eat in LA. Cafe Gratitude is usually my first stop for healthy food. On my last trip I fell in love with Urth Caffe, and will definitely be going back there the next time I’m in town.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I feel like I won the lottery when it comes to my parents. They encouraged every crazy interest I had, and supported every big decision I made. They couldn’t tell you what I do for a living, but they’re proud of me!