We had the good fortune of connecting with Leslie Powell and we’ve shared our conversation below.
Hi Leslie, is your business focused on helping the community? If so, how?
I believe that music is the one thing in the world that can bring people together. It transcends language, gender, race, ethnicity and age. Whether you can understand the lyrics or not, music makes you FEEL and can pull any and every emotion out of you. Music brings JOY to so many people by bringing them together for concerts, evoking distant memories, making them want to get up and dance, encouraging them, or letting them know they are not alone during hard times. I believe music can heal this world and unite people. I want to be part of that change, one song at a time.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I work in many lanes of the music industry. I write many genres, so I can chameleon in any situation. It has led me to working in the pop, EDM and country worlds, and writing and singing on songs in movie trailers, TV promos, major sporting events (the Superbowl and The Women’s World Cup), and working with brands like Verizon, Maybelline and WENDYS.
Early in my career, I was told that if I didn’t stick to one genre, I would never get anywhere in the music industry. Now, it turns out, my biggest strength is being able to go from genre to genre to fit the project I’m working on or artist I’m working with.
Two of my favorite projects I’ve worked on were the Women’s World Cup and the latest Kay Jewelers Tik Tok campaign. I reimagined the Kay Jewelers, ‘Every Kiss Begins with Kay’ jingle into a pop song. It became one of their most successful campaigns to date, garnering 3.3 billion views in 3 days. It also had 2.3 million videos created and 83.1 million unique views. For the Women’s World Cup in 2019, I wrote and sang the victory anthem for the US Soccer Team and got to perform it live, reaching millions of fans around the world.
I have learned so much, but the one lesson that really sticks out to me is timing. Everyone has their own timeline. Some people have success right away and it takes others their entire careers. Comparison is a joy killer, so be confident in the fact that you get to do what you love for a living, keep your eyes in your own lane and keep focused on how YOU can get better everyday.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA is the best! I’d love to show it off!
I would start off at Calabra (the top of the Proper hotel), for drinks and dinner. The next morning we would get Mendocino farms salads and sandwiches, a bottle of rosé and go to Santa Monica beach to ride our bikes and stop for a picnic. We would end the day with dinner at Santalini and some live music at The Hotel Cafe. At some point we would hit Eveleigh in West Hollywood for a meal and go see a comedy show at The Comedy Store. Our final stop of the week would be a wellness day at Remedy Place. It is my favorite place to reset and get my body ready for the week ahead!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family is the most important thing in my life and they have ALWAYS been there and supported me. I’d like to dedicate this interview to them. Thanks for always encouraging me to reach for the stars :).
Mike Quinn (Photographer)