We had the good fortune of connecting with Lexi Donato and we’ve shared our conversation below.

Hi Lexi, can you walk us through the thought-process of starting your business?
LDLA was created to revolutionize the way women see and think about size. We’ve flipped the size scale on it’s head. Our ethos is that each woman was created beautifully and can be empowered no matter her “size,” which is why we chose goddess names to represent fit. Traditionally, goddesses represented beauty, but they stood for much more. They were known for their wisdom, radiance, strength, confidence, charm. At LDLA, you are no longer confined to an anxiety-riddled number or letter to define your size, you are simply … a goddess. Because every woman needs a beautiful reminder, each swimsuit is imprinted with “wonderfully made” so you never forget the truth of your beloved beauty. You are wonderfully made.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
LDLA is a swimwear/apparel brand – the first with numberless sizing, is body positive and eco-friendly. Beyond “just a swimwear brand,” LDLA is an online space to come for a dose of confidence & inspiration, reminding women everywhere that they are wonderfully made. I’m most proud of our message and impact our message has had on women’s lives and confidence. Running a business isn’t easy, but it’s with faith and perseverance that you can make your dreams come to life. Remember, it’s not a sprint… it’s a marathon.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Aroma Di Roma in Long Beach for the most delicious coffee and chai you will ever taste. Abbott Kinney for the cutest little boutique shops (and people watching) Blue Plate Taco in Santa Monica for margs, guac and fish tacos! Santa Monica beach to catch the sunset!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Everyone that has come along side me in this journey! <3

Website: www.ldlosangeles.com
Instagram: www.instagram.com/ldlosangeles
Facebook: www.facebook.com/ldlosangeles

Image Credits
Nicole Balsamo

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.