We had the good fortune of connecting with Lilit Atoyan and we’ve shared our conversation below.

Hi Lilit, putting aside the decision to work for yourself, what other decisions were critical to your success?
Time Freedom!!!

For as long as I can remember, I always wanted to have time freedom. The traditional 40-hour workweek often left me feeling trapped, with little room for anything beyond the daily grind. My days off became filled with doctor appointments and household chores, leaving me with the unsettling realization that I had little time for myself.

Time is the most valuable currency we possess, and I cherish every second of it. I believe that life is too short to be spent in a cycle of endless obligations and spending our precious time for someone else’s dreams isn’t enough to have a growth in opportunities. Each moment should be an opportunity for growth, exploration, and joy.

I thrive on challenges and have consistently found ways to overcome them, often transforming obstacles into stepping stones. This journey has taught me the importance of prioritizing time for passion, for rest, and for the experiences that truly enrich our lives

In a world that often glorifies busyness, I am committed to carving out a life that honors my time and values the moments that matter most, my family. As a mother of two beautiful daughters I found so much time to spend with them, to provide for them. It’s time to take back our freedom and redefine what success means on our own terms.

What should our readers know about your business?
What sets me apart in the world of e-commerce is my unwavering commitment to quality and personalized success. I believe in providing individualized approaches for every student who wants to learn the e-commerce business system that has worked wonders for me. Age, learning speed, or computer skills don’t matter; I work with each person individually, offering full support even after the course ends. My goal is to ensure that every moment we spend together translates into meaningful rewards.

My journey began as a business manager in a department store, where I dedicated over ten years to hard work—40-hour shifts with no set schedule, weekends, or holidays off. I poured my heart and soul into my job, giving 150%, but I always longed for time freedom to spend with my family and enjoy life on my terms.

It all started nearly 18 years ago in college when I began selling my textbooks on Amazon. The satisfaction I felt from selling items around my home or finding bargains in stores ignited a passion within me. After the birth of my first child in 2016, I took a year off to care for her, but I quickly realized I needed to find alternatives to sitting at home. I actively sought opportunities and enrolled in programming courses while exploring the world of e-commerce.

Inspired by commercials about selling on Amazon, I began networking with companies and securing contracts. It was a challenging journey, taking over a year to complete my first contract due to unclear requirements, but my determination fueled my success. I eventually launched my business on Amazon and expanded to platforms like eBay, Walmart, and Poshmark.

Despite working my 40-hour job, I noticed that after a year of setbacks, I had built something remarkable. I was making double my regular income by working just 2-3 hours each day. Realizing the potential for time freedom and financial success, I decided to quit my job and focus on growing my businesses.

As people noticed my newfound time and income, they began to inquire about my methods. I was transparent with my approach, but I realized that without proper guidance, many were hesitant to dive in. A year ago, after receiving countless requests for help, I created a small Facebook group to share videos and insights. However, as my group grew, so did the demand for one-on-one support.

One poignant moment came when a student, who had struggled for two years without making a sale, reached out to me. Her determination touched my heart, and I met with her in person. Witnessing her success from day one was incredibly rewarding and reaffirmed my belief that hard work does pay off.

This experience marked the beginning of my new journey. I began meeting with more individuals eager to learn about e-commerce, and as demand surged, I decided to open an office where I could better serve my students. This path wasn’t easy, but I was fortunate to have my best friend by my side and my husband, who continues to support me in running the business.

Though my mother passed away recently and didn’t get to witness her daughter’s success, her teachings resonate deeply within me. She instilled in me the value of perseverance, reminding me to never give up. Her legacy fuels my passion to help others achieve their e-commerce dreams, and I am committed to guiding my students toward their own paths of success.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had the chance to show my friend around, I’d take them on an unforgettable adventure filled with hidden gems and iconic spots! Picture this: we’d kick off our journey at the “Mystery Spot” near Santa Cruz, where gravity seems to play tricks on us—such a fun way to start our trip!

Next, we’d meander through the stunning Huntington Gardens, soaking in the beauty of nature and the vibrant colors of the flowers. It’s the perfect spot to relax and chat while enjoying the serene atmosphere.

Then, of course, we’d have to hit up Universal Studios for a day of thrills and laughter! I can already imagine the excitement on my friend’s face as we dive into the world of movies and ride some of the craziest roller coasters.

And no trip to California would be complete without a visit to Magic Mountain! The adrenaline rush from those rides will surely be a highlight, and we’d probably scream and laugh our way through the day. Even though I get very scared but with my husband around who loves adrenaline rush I learned to enjoy it too.

When it comes to food, I have a few favorite lunch trucks that serve mouthwatering Mexican food. I can already picture us indulging in tacos and burritos that are simply to die for! And let’s not forget about the fancy restaurants scattered throughout LA. I’d love to treat my friend to some amazing dining experiences, sampling everything from gourmet dishes to delightful desserts.

Let’s not forget the wine tasting in Temecula. My favorite place to relax!

I’d plan every single day down to the minute, making sure we capture the best memories under the sunny California skies. That week would be all about exploring, enjoying delicious food, and creating unforgettable moments together. I can’t wait to have a chance to show my friend the magic of Sunny Cali!

I think it sounds very overwhelming but at the end of the day enjoying our times together with sight seeing would be very exciting.

Who else deserves some credit and recognition?
Throughout my journey, I have been fortunate to have several remarkable individuals who have profoundly impacted my life.

First and foremost is my mother. She taught me the belief that every problem has a solution and that perseverance is key. Her unwavering advice has shaped my outlook: I embrace failures as valuable experiences and view challenges as opportunities for growth. Because of her, I’ve learned to never give up.

Then there’s my husband, who has been my rock since we met when I was just 15 years old. Growing up together, we have built a strong partnership grounded in mutual support and love. His belief in me gives me wings; he is my constant motivator, always reminding me that I can achieve my dreams. He is always there for me no matter what.

Finally, my best friend played a pivotal role in my entrepreneurial journey. She encouraged me to start the courses, recognizing the high demand for the knowledge I possess. Her words helped me appreciate my skills and understand their value in helping others succeed.

These three extraordinary people have shaped my path, offering guidance, support, and encouragement every step of the way. I am deeply grateful for their influence, which has empowered me to pursue my passions and make a difference.

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