We had the good fortune of connecting with Lisa Cook and we’ve shared our conversation below.
Hi Lisa, what habits do you feel helped you succeed?
one of the most important tools I utilize is the 24 hour rule. in business, particularly for women, we tend to take our business so personally and any conflict can illicit a knee-jerk response that might not necessarily serve us well. Often making decisions based on fear, anxiety, pressure or emotion tend to lead us towards the wrong outcome. I find that if I wait a full 24 hours, and sometimes for conflicts or challenges that are quite serious, even 48; I come to a much calmer more rational resolution. The other habit or I would call it more of a mindset is that the goal is to build the strongest team possible and as the leader, my role to support my team! Not the other way around. I read a great quote which said ‘build a team so strong its impossible to determine who the leader is’. Value your team, don’t micromanage and thank them often, with words, small tokens of appreciation and pay them well.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I truly truly love what I do, I love connecting with families, helping children become safe, confident swimmers in this world. I love being a woman business owner and recognizing the responsibility of that; what it means to support other women and be a positive role model, My next phase will be more philanthropic as I begin to embark on my journey as non-profit foundation focused on bringing swimming lessons and more access to pools to impoverished neighborhoods in Los Angeles. My biggest challenges were learning fiscal responsibility and financial savvy. Additionally how to be a great leader, not just an average boss. Getting where I am was a matter of incredible tenacity (aka not having a plan B), patience (essential for all business owners) and learning how to let go of my ego.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Okay so pretending that there is no covid.. here is my perfect weekend: Thursday night walk to the Grove/Farmers’ Market – have dinner from one of the stalls at the Farmers Market and just walk around, its a timeless piece of LA history. Then after dinner get a donut from Bob’s the best donut place in LA and see a movie or go browse the bookstore. Friday during the day would be Abbott Kinney in Venice and the Venice boardwalk. Friday night would be a picnic at LACMA for jazz night. its such a special, cool atmosphere, couples, families, friends, great music, the grounds are just fabulous, wine and yummy treats from Joans on third. Saturday during the day would be going downtown to Little Tokyo, then Grand Central market and the last bookstore. after that, going to a Korean Spa in Korea town and delicious Korean BBQ. After that, late evening would be hitting up one of the small concert venues like the Hotel Cafe or The Mint or even the The Elray or the Palladium. Sunday at the beach is a must do and the farmers market down on Ocean Park. breakfast, fruit, delicious coffee and pastries then a few hours of boogie boarding and relaxing. Sunday night would be dinner at Versailles. that would pretty much wrap it up for this old gal!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Joy Chudacoff, who was my business coach and mentor for three years My unbelievable team; Jules, Jess, Allie, Tyler, Sierra, Melissa, Valentine and all my instructors and my hubby who has been 1000% supportive the entire 19 years