We had the good fortune of connecting with Lisa J Haddad and we’ve shared our conversation below.
Hi Lisa J, what’s something about your industry that outsiders are probably unaware of?
My goal as a fit, and physically active woman and mother in the cannabis industry, is to change the perception of what the cannabis consumer might look like. Most outsiders, unfamiliar with cannabis, continue to hold stereotypes and misconceptions about this miracle plant, having little information about the mental and physical resource it offers. I think of myself as “Cannabis in Motion”. We can not separate the body and mind. Cannabis has transformed how I manage balancing mental and physical challenges that everyday life and aging presents. Our body is the only vehicle we will ever truly drive and our mental state matters.
What should our readers know about your business?
I am the founder and creator of HIGHNMIGHTY, a lifestyle brand of topical and consumable cannabis. Highnmighty is a woman owned business that began in the legacy cannabis market over 6 years ago as a direct result of cannabis helping me achieve mental and physical balance and relief from chronic pain. Overcoming the fear and judgement associated with cannabis took me down the road of discovery in an effort to learn the truth. This knowledge not only furthered my understanding of the plant, but furthered my understanding of myself. To say that I love the plant would be an understatement. It is the love that carried me through the pains of trial and error in every aspect, from cultivating many different strains, to manufacturing topical products in my kitchen back in the day and now elevating to a legal market that is shifting and changing constantly. I’ve learned that living an authentic life means doing what works for you and owning each decision along the way.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Highnmighty Brand is the house brand of Greenpoint Holdings, a California licensed manufacturer and distributor in Long Beach. The team here at Greenpoint, my partner and CEO Ehab Haddad, are vital in the production and compliance for cannabis. They are my ground.