We had the good fortune of connecting with Liz and Lloren and we’ve shared our conversation below.
Hi Liz and Lloren, how did you come up with the idea for your business?
Business partners, and recently engaged, we both come from a diverse lineage; incense, crystals, and practice had always been an integral part of our spirituality. Lloren was working full-time in the film industry, unfulfilled with the production lifestyle, while Liz was studying sociology at UCLA. The pandemic led us back to our roots, the ritual of burning connected us to our ancestral guides. Stuck in a box, quarantine expanded this practice. We began making our own loose incense to help move our spirits since our physical motion was limited. One day we decided to burn them inside of our Himalayan Salt Crystal and that changed everything.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Lé Trois Apothecary is a spiritual wellness company redefining the altar with incense + intentions and as a QWOC company, we believe it is vital for everyone to have access to healing regardless of their background, socioeconomic level, or education. We want to create a space where everyone is seen, heard, and represented.
What Sets Us Apart
Using the ritual of ancient remedies, we make loose coal-burning incense that we burn inside of crystals.
Our Burning Blends and other metaphysical goods are intuitively created with different intentions supported by organic herbs, resins, and oils. Burning our blends in our crystal vessels further amplifies that intention.
Starting a spiritual wellness company was second nature, but making it succeed post-pandemic was a challenge.
During the first year of our company, we were still dealing with the aftermath of quarantine and COVID. Many times our resources would be cut off unexpectedly, or shipping disruptions would occur where our materials were stuck on a boat due to limited port entry for health precautions and/or not enough people to help unload the product. We often had to improvise, expanding our inventory list and adapting to the materials we had available. The stress from being partners in business definitely trickled into our experience as partners in life.
The silver lining is the impact we were having on our community. Every time we have a deep connection with a client, it strengthens our mission to strive to decolonize these ancient rituals and dismantle the imposter syndrome many of us embody as a result of being distanced from our cultural rite. We are all about inclusivity for all. We are learning how often people feel unheard, so we listen, we hold space, and continue the practice. We recently opened a pop-up store in Culver City, CA where we can continue to be of service.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We are all about balance, a little mind, body, and spiritual action is a must. We would definitely visit our fav yoga studio Child’s Pose for some yin and vinyasa, then make our way to the beach for a sunset smoke bath with our No.2 Purge + Prosper. We are big foodies, mostly plant-based and pescetarian so Jolly Oyster in Culver City for a dozen on the half shell, Cento in West Adams for their amazing Pomodoro, and 1010 Wine and Events in Inglewood for the best selection of Black Owned wines, yummy food, and all the vibes. If it’s the last weekend of the month Black Market Flea is a must – it’s a day party meets community market, a great way to connect with the best small Black Owned business in the city.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, we want to give a shout-out to the Ancestors and all of those who came before us allowing us to carry on this practice. From the off-beat Aunties who let us discover our magic, to our community who continue to embrace this journey.
Special shoutout to Child’s Pose studio, Flask & Field, and 1010 Wine and Events for supporting our mission and hosting our products in their beautiful spaces.
Ryan Pfluger JD Dominguez