We had the good fortune of connecting with Lizeth Cuara and we’ve shared our conversation below.
Hi Lizeth, where are your from? We’d love to hear about how your background has played a role in who you are today?
I grew up in Compton California, where I lived with my older brother and my mother. I was raised in the 80’s, a time where we played outside in the streets till dark, played with barbies on the front porch, ran through the sprinklers during the summer, and we rode our bikes to the corner markets. Sadly, it was also an environment where gunshots, sirens, and gang violence were part of my norm. We actually lived through the Los Angeles riots, I remember the whole city in flames. My mother raised us on her own, and despite all of the challenges my mother faced first as an immigrant, then as a single mother and always having to work two to three jobs at a time, as a child I do not have one memory of my mom complaining. She always somehow just figured it out. Now at the age of 40 there is not a day that goes by that I do not see how much my mother impacted and shaped me, her work ethic, her willingness to always want better for her children, her way of always somehow just figuring it out runs deep in my veins.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The idea for Misty Phases stemmed from my personal birthing and postpartum experience, my mother’s experience and the birthing experience of many-colored women. I set out to create an all-inclusive line of products that would not only help women through their postpartum recovery but also advocate for equal and fair maternal care for women of color. I am proud to be the founder of an impact and purpose driven brand and help shed light on our maternal health crisis. What I am most excited about is the Healing to Heal mission that we have established through misty phases. Through one mother’s postpartum healing journey she is able to help another mother heal. For every item that is purchased from Misty Phases we donate a postpartum recovery garment to a pregnant or postpartum mother facing homelessness. The road to the launch of Misty Phases has not been easy, it has been long and bumpy. For starters I do not have a background in business, or in marketing, so through the entire process I’ve had to face numerous learning curves. It took nearly three years to create, test and manufacture products for Misty Phases. During the time I was working on developing the products the cost of manufacturing, materials and shipping nearly doubled which created a huge financial set back. I’ve 100% self-funded Misty Phases so working capital was limited, I had absolutely no one to run to for a loan, so if funds got low, I had to figure it out on my own and figure it out quickly. However, I would not change a thing, every obstacle, every setback, every hour of sleep lost has been worth it. My greatest teachers in life have been failures and obstacles.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Since we are always busy with kids and work, we rarely get any girl time. A week with my best friend would be heaven sent. Day one we would start off with eating freshly made Tamales from “Tamaleria La Doña ” located on the corner of Compton Blvd. and Gibson just a few blocks down from where I grew up. They have the best tamales; they melt in your mouth! Just thinking about them makes my mouth watery. From there we would head over to Long Beach for a bike ride, Long Beach has a beautiful bike bath along the shoreline. For lunch we would take a little trip down memory lane, we would eat at Tams Burgers in Paramount which is across the street from our old middle school. If you haven’t tried a cheeseburger special from Tams, you are missing out! They have the best charbroiled burgers in town. After Lunch we would head to the Paramount swap meet, for a little shopping. It’s actually been over 20 years since I’ve been to the swap meet. When we were in high school, we would ditch school and spend the day at the swap meet. Day two and three we would visit Disneyland and Knotts Berry Farm, forever we have wanted to take a day or two just to ourselves and go to a theme park. Day four we would have brunch and mimosas at the Home Restaurant in Los Feliz, in the evening we would catch a Dodgers game and eat a ton of Dodger dogs. We would end the week with a spa day at Glen Ivy Hot Springs in Corona, relaxing by the outdoor pools, and indulging in mud baths.
Who else deserves some credit and recognition?
I have yet to partner up with an actual mentor or have someone in my corner supporting and giving me advice. But truthfully, I feel I’ve been blessed with something even greater. I am a single mom of a five-year-old little girl. I have always considered my daughter to be a co-founder of my business. I see that entrepreneurial spirit in her, she has a strong mindset, she can quickly adapt and regardless of the obstacle she just figures it out! For a five-year-old I am seriously in awe of how responsible and understanding she is when it comes to work. On weekends she stays up late and is right next to me while I am working. On weekdays when our shipping department is backed up, she is in the warehouse pulling and packing orders. She is a little philanthropist; she loves participating at our charity events. On the days that I just want to lay in bed and rest, during the quick seconds where it crosses my mind to give up, or during the minutes where I question and doubt myself, I see here little face, and hear her little voice asking if we are working that day, and somehow, I find the physical and mental strength to just get up and get back on it.
Other: tiktok @mistyphases