We had the good fortune of connecting with Loreen Hwang and we’ve shared our conversation below.
Hi Loreen, what is the most important factor behind your success?
Being an influencer and blogger is can be very difficult. If you’re are not authentic and being yourself everyone can see right through you. I see a lot of people trying to paint these picture perfect lives to share online. Life isn’t perfect. I want to connect with people and make it feel like a community. II always make sure that what I share are things I love from travel, food, beauty, and social issues I believe in.
Being genuine is really hard to find now a days. In stories I talk about my daily struggles but also how I overcome them. I try to share positivity, encouragement and kindness. I respond to everyone who comments and DM’s me. I love what I do, sharing and talking to people.
Success for me is reaching people. I love it when someone tells me that I have inspired them to try something new, or that they didn’t give up or just something simple like a recipe I share. It’s all about community.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Being a content creator you are basically working everyday to make content. You have to stay inspired or it can get overwhelming. Social Media can be a tough place. I think you really need to stay true to yourself, use your voice, and make sure you are genuine.
To create an audience that is real & engaged you need to not be one giant ad. That is exhausting to follow. You need to know when to say no, value your work, don’t be afraid to try, be honest and at the end of the day you’ll feel good.
There is room for everyone on social media and never compare yourself to someone. Their success is not going to damper yours. A lot of times brands will make me offers but sometimes I feel like I’m not the right fit and I’ll suggest someone that I think would be better for them. It’s nice to help others without expectations. I like to see my friends succeed. I also love to collaborate with friends. It’s fun to learn, share and create with people.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A week long trip would definitely be a road trip. I would start at the Grand Del Mar in Sam Diego. It’s in one of my favorite resorts in California and everyone who works at the hotel is amazing. I would drive up the coast and go spend the day on the coast in Newport, go to Lido. Then I would spend a couple days in LA and honestly there are so many places to eat, drink, hike and see it needs a whole interview in itself. But some of my favorites are Matsuhisa, Gjusta, Cha Cha Matcha, Sushi bar, L’Antica Pizzeria da Michele, République, Providence, Broad Street Oyster and the list goes on. Then I would go up to Paso Robles to wine taste and finish my road trip at Ojai Valley Inn.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are a lot of people who have inspired me along the way. A friend who got me to start my blog 10 years ago. My friends who encouraged me stick with it because it wasn’t an easy road. It took a lot of hard work to build my brand. My mom who always told me to try everything till I found my groove. I’m glad I kept going. It’s been tough but rewarding.