We had the good fortune of connecting with Loriann Serna and we’ve shared our conversation below.
Hi Loriann, how has your perspective on work-life balance evolved over time?
I have given birth to two more girls while navigating through building our business. This required motherhood and entrepreneurship to go hand-in-hand if I wanted to be successful at both. I am really unsure if anyone can identify with what a true work life balance is, and that’s great, because what works for one person doesn’t have to make sense for another. Once we were faced with the pandemic, that changed balance yet again. Now rather than being in the office five days a week it meant three days at home trying to work in between cooking, cleaning, family life and obstacles beyond my control while trying to keep the business afloat. I get the work done, no matter how I have to, and everything always seems to fall into place. My team is supportive and helpful while always embracing the beautiful chaos of our “party” life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a full service event design agency that provides a variety of services from lighting, production, staging and fabrication. If you dream it, we can make it happen! What sets us apart is we specialize in quick turnaround, last minute requests with tight deadlines. These services also include weddings, corporate events, celebrity events, seeding and influencer gifting and branding. Many years ago I worked in nightlife and this brought about much of the experience that has proven most valuable to me today – high volume, hard work, and networking. I have cultivated some of the best connections and resources through honesty, hard work and under promising while over delivering.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting from out of town, we’d have to start real early to enjoy all the Los Angeles has to offer! Calamigos Ranch in Malibu would be a great way to start any lunch date followed by dinner at Delilah. Their chicken strips are my favorite. In between activities would include the Echo Park swan boats with a street vendor treat or two or window shopping on Lake in Pasadena with a Mint Mojito from Philz in hand.
Everyone that comes to visit wants the fun Instagram photo moments so a sure thing on our list would be the Prettylittlething showroom on Melrose and a visit to Belmont Shore for activities and kayaking. For a little history we’d have taquitos at Olvera Street and a visit to Union Station. We’d have to get our exercise in there somewhere with a walk around the Rose Bowl.
Other places on my list that I love that we frequent for work and family are the Los Angeles Flower Mart and The Alley.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband deserves so many thanks for pushing me to build and grow. He encouraged me to leave my full time job to work alongside him celebrating people and though I was terrified, it was the most valuable thing I’ve done for my career, personal growth and my family.
Edward de la Torre Tiffany Kyees