We had the good fortune of connecting with Loureen Ayyoub and we’ve shared our conversation below.

Hi Loureen, how do you think about risk?
Simply put, without risk, there is no reward. Every time we take a leap of faith, we acknowledge that the genuine passion towards an opportunity is worth the disappointment of it not going as planned, or not happening at all. Whether it is risking time, resources, or simply confronting the fear of failure, risk has shaped my life and career journey, and will likely continue to do so! I took a risk in attending schools that were far out of my budget in terms of tuition, hoping that it would ultimately serve as a tool to help me pay it off. I am so glad I followed my gut and attended the schools that shaped me into who I am today. It wasn’t just the academics, it was the authentic friendships, personal discoveries, and gritty challenges that brought the best out of me. I took a risk in taking trips overseas, to war-torn regions, where my security was compromised, because I knew the humanitarian service we as a team were delivering, to regions such as Iraq, were worth it. It not only was a blessing to those recipients, but it transformed my perspective of life and instilled a gratitude within me that has armed me with deeper resilience. I took a risk in stretching my own creativity, from launching my own media platform, The Global Human, to creating my own poetry series, and even releasing my own music, all while continuing my own journey as a media presenter and journalist. I view risk taking as literal leaps of faith. Because I believe that God will be on the other side of those risks, either guiding me forward or simply re-routing me, I try to take opportunities as they come. Life is too short to not allow ourselves the fullness of expression we are capable of!

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am in the art and business of storytelling. Currently, I have the honor of sharing news stories with Spectrum News 1 in Los Angeles, a wonderful team of journalists truly invested in our community. I also explore international topics through my digital platform, The Global Human. As a storyteller, in addition to the news segments I produce, I also create poetry stories, a space whereby I delve deeper into heavy headlines and offer hope-driven perspectives. As a lyricist/artist, I have had the honor of writing music for various artists and releasing a song of my own, entitled “Home of the Brave” with Grammy winning artist Poo Bear and acclaimed producers Shndo and Royal. The song empowers listeners with a spirit of peace and unity, a sentiment we could all use during these uncertain times.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Welcome to SoCal, bestie! Our region is so diverse, and thus our activities will be also. We’ll start slow with a calm bike ride along the Long Beach shore, and head to the Marina there for a bite to eat. The next day, we’ll keep up with the activities and enjoy the beautiful outdoors by heading to the Griffith Observatory for a nice morning hike. Once done we can treat ourselves to a tasty nearby meal from Alcove. Later, we can explore Little Arabia in Anaheim, and head to Golden Rose for some nice live eastern music by the amazing Ibrahim Duqom. For a day dedicated to fashion, we can make two stops, one at none other than Melrose. Coffee and shopping. Then at Santee Ally in downtown, for all the deals and steals. Lastly, Pasadena is a refreshing gem that can’t be missed! We can head to the nearby Descanso Gardens to enjoy, write, and reflect. Then head to Old Town Pasadena for some Venezuelan coffee at Amara Cafe, do some walking, and grab some sushi at Sushi Stop because their truffle sashimi is kind of addictive.

Who else deserves some credit and recognition?
Nonprofit Roads of Success, and its VP, Attorney Jacqueline Isaac, have been an instrumental part of my journey. Jacqueline is not only a soul sister, she is a remarkable world changer, who uses her gifts and passions to change this world for the better.

Website: www.loureenayyoub.com
Instagram: @la_loureen
Linkedin: https://www.linkedin.com/in/loureen-ayyoub-a2a93863/
Twitter: @la_loureen

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.