We had the good fortune of connecting with Lyda Djarar Fischer and we’ve shared our conversation below.
Hi Lyda, Let’s talk about principles and values – what matters to you most?
I value lives above all things – be it humans, animals or nature, nothing is more important to me than life. I believe that everyone and everything has the right to live the best quality of life possible. This basic yet unequivocal principle is more important to me than any transaction I could ever make. No amount of money could ever sway me from this truth.
Throughout my venture, I have identified two types of entrepreneurs/brands – those that want to make fast money and are solely focused on the bottom line and doing whatever it takes to achieve that, and those of us that are in it to truly help make the changes needed to be more in harmony with our home, Mother Earth. The fact is that with today’s technology anything less than wholesome is inexcusable.
I started Lyda Beauty after doing research on the cosmetics industry and finding that it is nowhere near where it can be. And rather than inching along to more wholesome products, I decided we would go in full throttle. A feat not easy to do because for whatever reason, wholesome ingredients are less cost effective, and perfecting formulas can be quite challenging. However difficult, knowing that we are doing everything in our power to provide the best ingredients possible to our customers comes with a priceless peace and good night’s sleep. This caliber of quality is something you can always count on with Lyda Beauty.
Alright, so let’s move onto what keeps you busy professionally?
I believe it is important to understand that becoming an entrepreneur changes you in many ways. It forces you to reach beyond any limitations you may have had both in business and your personal life. It bends you in ways you didn’t know existed, and requires your undivided attention. Almost overnight, life becomes an accelerated game of trial and error and (s)he who learns the quickest usually wins. People you once felt close to begin to fade, not because there isn’t love there but rather because you become consumed by work and simply find that you no longer have much in common with them. Eventually they just become a distant memory. This usually happens in the first five years and if does not, you probably were not going as hard as you could have in your business endeavors and have most likely found little to no success. The truth is in order to build a successful business you have to be hyper-focused otherwise it will undoubtedly fail.
It is important that one evaluates carefully what matters most to them before starting a company – their personal life, or their business/career? Success takes focus, dedication, patience, and grit.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When out of town guests visit me in sunny Los Angeles, I like taking them on a hike to my favorite trail at Griffith Park. Mostly for the great view of L.A. I also like taking them to the hippest restaurants around like Catch and Craigs, and I like showing them places L.A. is known for like Malibu, Venice and Hollywood. However, I try not to make too many suggestions as most know about L.A. and generally have an idea of what they want to see while they are in town.
Who else deserves some credit and recognition?
My shoutout is dedicated to everyone that has contributed in any way to Lyda Beauty’s growth and success, and I do mean in any way. Everyone from my team, to my manufacturer, supporters and even collaborations that fell through, thank you! Every single one has taught me what to do and not do, and has in their own way helped me build a better company. I am grateful for you all.
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Dametreus “Meech” Ward