We had the good fortune of connecting with Maggie Mattuchio Flynn and we’ve shared our conversation below.
Hi Maggie, what was your thought process behind starting your own business?
As a creative producer with over 16 years of experience in film and television production. I have always loved an underdog story and am drawn to those in need. Helping people that help people is at the core of the Deep Agency’s mission. When I first conceptualized The Deep Agency, I was completely burnt out from working in production and I was looking for outlets that tapped into my primary purpose – helping others. While working on Gotham, I endured situations that were complicated and uncomfortable and I turned to wellness practices like yoga, reiki, and mediation to help process emotions and uncover solutions. After completing my Yoga Teacher certification, I observed that there was a space in the wellness community for press and publicity services. Shortly thereafter, I moved to Los Angeles to work for Who What Wear, MyDomaine and Byrdie to produce digital video content. While there, I found myself connecting wellness practitioners with editors to help foster relationships and pitch story ideas. This led to the beginning of The Deep Agency helping micro-enterprises in the wellness space with press only. However, that quickly developed into full service communications (logo creation, content development, press, publicity, marketing, digital media strategy, creative direction, copywriter, retail placement and partnerships). Working with small businesses takes a lot of work and not a lot of resources. I am hired into a small operation and facilitate all forms of communication in an ever shifting digital era. A day for me can begin with creating a logo in Adobe and end with pitching press in the afternoon. When I conceptualized The Deep Agency, I didn’t have a thought process, I had a desire to help others and the universe has really handled the details.
Alright, so let’s move onto what keeps you busy professionally?
My ability to connect with people (mostly virtually in 2020) has always been a strong driving force for keeping me busy. “You are only as good as your contacts” was something that I learned in college. The skill of connecting with others has been an essential bridge between my personal and professional life and at the core of how I operate. My first job after college was working at Greenberg Traurig – the law firm that broke the cases against the Catholic Church and I remember making a conscious decision to connect with everyone that walked through the door lawyers, press, priests, and victims alike. When I landed in New York, it was that same attitude that led to my first job in production on Full Frontal Fashion with Vogue’s Andre Leon Talley – I was hired by the Producer because she witnessed me make five cappuccinos in under five minutes with a smile on my face and knew I would operate well under pressure. Money has not been the driving force for my barometer of success – it is my connections. Working with micro-enterprises in the wellness space consists of a lot of hard work, listening to your intuition, and always being open to a variety of solutions with an open heart and an open mind.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
After living in New York for over a decade, I could have never imagined anywhere being more cultured or diverse; however, Los Angeles is filled with the most diverse people, food, and culture that I have ever experienced. Grand Central would be my first stop on the tour. While it’s always evolving, I love that it embodies all of the different cultures in Los Angeles. It also happens to be across the street from the Bradbury Building made famous by Blade Runner. Then I would pop over to Little Tokyo for a quick matcha and donut from Cafe Dulce. You can’t miss Union Station and Olvera Street (the best beef taquitos are at Cielito Lindo) during Dia De Los Muertos – it’s beyond amazing. Driving through Chinatown and Lincoln Heights (LA’s oldest neighborhood) past the Brewery Artists Lofts (my first home in LA) toward Silverlake Reservoir. Next I would drive Silverlake Blvd. to Sunset Blvd. for a quick stop off at Tartine to pick up the best grilled cheese on the West Coast. Other favorite foodie spots in the area are Pine and Crane, Silverlake Ramen, and the Yeastie Boys truck. You can’t miss an opportunity to drive through Hollywood/West Hollywood past Rock n’ Roll Ralphs, The Comedy Store, The Rainbow Room (Lemmy’s Statue!!!) on Sunset Blvd all the way to the West side for a walk through the gardens at the Self-Realization Center then onto Malibu for the best burritos on planet at Lily’s of Malibu ending with an epic sunset at Point Dume.
Who else deserves some credit and recognition?
It takes a village and that village is mostly women, a few good men, my dog, and my guru (yep – you can’t live in LA without one). So many people have been instrumental in supporting me along the way. The first to open doors for me professionally were female producers, Maura McGloin and Laura Benson. Maura offered me my first job in production and a few years later, Laura Benson hired me for Ugly Betty. Both have continued to mentor me throughout my career. Inclusivity and helping others without expectation of reciprocction was something that is extremely important to me and an ethos that I learned from Maura and Laura. Ongoing personally and professionally, this list of women has been instrumental to my success and well being throughout the years: Tara Israel, Kimi Lee, Veronica Powell, Ashley Snyder, Neel van Lierop, Hilary Rosen, Molly R. Stern, Jazmin Alvarez, Colleen McCann, Caitlin White, Alix d’Archangelo, Kantu Lentz, Bianca Rodriguez, Lindsay Lilien, Katrina Symonds, Millana Snow, Aggie Mullaney, Andi Scarborough, Sacha Strebe, Cat Bradley, Maddie Sensible, Gail Mattuchio, Nicole Ranalli, Alanna Bailey, Victoria Dawson Hoff, Jessica Ourisman, Alex Taylor, Sarah King, Erica Fishman, Elise Loehnen, Tamara Behar, Allison Honeycutt Hunt, Leslie Gyson, Kristyn MacReady, Roja Gashtili, Julia Lerman, Taryn Dean, MaryBeth Pape, Cecilia Fulle, Orissa Rose, Sarah Casimiro, Mollie MacDearmid, and Erin Kelly. My husband, Glen, Matt Lamb, John Prada, and Swami Chetananada. While I believe all of these women and men deserve major shout outs every day (and I am sure I missed a few), if I were to nominate one person that deserves a shout out for 2020, it would be Erin Kelly. During a global pandemic, Erin created opportunities for the two of us to collaborate together and it was a blessing beyond words.
Instagram: @mjmf, @thedeepagency, @handofdogreiki
Headshot by Bailey Robb Beach Turban + White Shirt Shot by Tara Israel Dogs by Hillary Rosen