We had the good fortune of connecting with Mallory Molinski and we’ve shared our conversation below.

Hi Mallory, putting aside the decision to work for yourself, what other decisions were critical to your success?
Outside of working for myself, which in itself was a huge leap for me, the single most important decision I made that has contributed to my success today is authenticity. When building out my own agency, I wanted to stay true to myself and my ethos. It was and still is so important for me to work with clients who are passionate about what they do and value our partnership. When signing on new clients at Beverly Bond, we become an instant family, so it is crucial that we share similar beliefs when it comes to ethics, creativity, communication, and so on. The PR industry is a tough one, it is a real life rollercoaster and you either hang in for the ride or bail immediately. For me, it has been a four year journey on my own of figuring out what matters most to me, to my clients, to my team, and staying authentic to that – creating a genuine agency and brand behind Beverly Bond PR and sticking to our moral fiber. There are numerous times we were presented with incredible opportunities, and I had to turn them down because the company did not align with our core beliefs. In any industry staying true to yourself will always lead you down the right path.

What should our readers know about your business?
I actually went to college for law, and upon graduating and working for attorneys I realized it wasn’t really what I envisioned and I wasn’t entirely sure where to go from there. A good friend helped me land a job at Tory Burch, and the rest was history. I interned, worked my way up to a part time assistant, full time, then I moved to a fashion/tech start up. After four years with that company, I realized I wanted to be creative daily and work for myself – thus launching Beverly Bond PR. I think my background being in house for brands actually really differentiates Beverly Bond from other agencies. I am used to knowing a brand inside and out, connecting with a team through real conversations and relationship building, and giving it that hands on attention. After reaching out to a few emerging brands I jumped into this entrepreneurial life and haven’t looked back. Starting a business is absolutely not easy…I didn’t know the first thing about all the glorious back-end items like taxes and payroll. It was also so tough to go from having a large team to being completely isolated. The first year was really hard on me (since I am an extrovert), but with the help of good friends and good clients, I made it through (bless)! To be honest, four years in and I AM STILL figuring it all out. I’ve had to take courses, ask friends and family for help and advice, work weekends (more often than I like to admit), and always keep a smile on…but it is definitely worth it in the end. I am so proud of the agency I have built, I am proud to say we are actively engaged with each and every customer, that the happiness of my team means something to me, and that we still have so far to go in this journey.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh wow this will be a hard one, but those close to me know exactly what I am about to say…once I like something, I love it, so I would take them to all my favorite spots! For food, the following are an absolute must for me; Élephante (a client of mine), Marvin on Beverly, Zinque (my ride or die), The Beverly Hills Hotel for the truffle fries alone! I would also take them to Equinox in Century City for an amazing work out and to Eataly right after for some amazing coffee OR wine, cheese and meats, their market is the best. A few other spots I love to visit are the farmer’s market in Beverly Hills on the weekend for some fresh flowers, produce and King’s Road coffee. The Melrose Flea Market is also so fun to explore, and for a night out any rooftop spot or honestly a night at mine with wine and music is always something I love to do with friends. One thing I do want to do more of and would definitely take a visitor to is all the local museums and galleries, I would love to visit the Petersen Automotive Museum, MOCA, The Broad, and the Getty on a more regular basis. Fun fact, I have also never done the Runyon Hike (after being here a decade that must be some sort of record), so would love to take someone there. Lastly, Malibu for a fun ride down the PCH never disappoints.

Who else deserves some credit and recognition?
This is a hard one, because a lot of my fuel to push forward and never give up comes from when people tell me I can’t do something…I know that isn’t the answer you are looking for but when I hear no, I immediately think “how can I change their mind” or “they don’t know me, I won’t give up.” So I guess this shout out goes to those in my past who didn’t have a place for me to advance in my career, or challenged me to do better.

In terms of those who have surrounded me since I started Beverly Bond PR, I absolutely have a few special people to give a shoutout to who have stepped in to support me through the ups, downs, and all arounds – those would be my husband, my colleague Arlene, and of course my family. I talk to them daily and they always know what to say to get me through tougher times or inspire me with new ideas for the company. Also, my entire team is incredible, they work so hard and their passion always reignites mine!

Website: https://www.beverlybondpr.com

Instagram: https://www.instagram.com/beverlybond_pr/

Image Credits
Arlene Sherren BFA Connie and Stuart Uy Michael Roach Laura Huertas

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