We had the good fortune of connecting with Mario Casalini and we’ve shared our conversation below.
Hi Mario, how do you think about risk?
I have taken a huge risk pursuing music as a career. My passion and love for music has always out weighed my fear of failure. I had no back up plan. Knowing what I wanted to do with my life (producing music) was the biggest gift I had, but at the same time it was and will always be a gamble. All I’ve ever wanted is to have the freedom to do what I love everyday. I am finally at that point, and now sustaining my success has presented a whole new set of challenges, fears, and possibilities. Risk is a huge factor in my life and career, but now I am dealing with new risks as my life goes on and I grow as a person. In my life there would be no reward without risk and vice versa. They coexist within me and my story.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve been making beats for 20 years. I make a living selling instrumental tracks to recording artists. It really started to work for me after getting my life together, then discovering I needed a unique way to sell beats. After years of unsuccessfully selling beats, I decided to try something new. I recorded a video of myself listening to an instrumental I had made, and posted it. The feedback I got from this one video alone surpassed all of my streams on my online beat stores. Putting myself in the videos I post gives the instrumentals a personal touch that you don’t always find in the digital era. Allowing my true personality to be captured in my posts has played a huge role my ability to live off of selling beats online. I post videos on my IG daily using this formula and have encouraged my peers to do the same.
follow me on Instagram @CasaliniBeats
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Lil Redds, best BBQ in the South End of Seattle.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Family is a super important factor to my success. Specifically my father Joe Casalini who is a standup Jazz bass player. He has inspired me more than I can put into words. Watching him play music in my living room, on the front porch of my childhood home, and in clubs all over town has definitely made me who I am, and put the bass line in my soul.