We had the good fortune of connecting with Mark Allen Lachar and we’ve shared our conversation below.
Hi Mark, can you walk us through the thought-process of starting your business?
Back in early 2017, I created the Blossom Agency with my business partner Michael van der Roest so we could help guide, nurture, and promote the careers of musicians. We were offering very hands-on marketing and promotional services for developing acts from day one. I have worn many hats in my career including artist manager, label manager, lighting designer, social media manager, booking agent, blog writer, radio host … not to mention performing in bands as a singer, songwriter, and guitarist. So with Blossom I get to combine the lessons I’ve learned in the industry and help artists achieve new levels of success.
Please tell us more about your career. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I am most proud of the growth we have made as a business in 4 years. When we started out, we had a handful of artists on our roster that we worked very closely with. It was a struggle to put food on the table, but we were passionate about succeeding both for ourselves and our clients. Since that time our Agency has completed well over 500 marketing campaigns for both signed and independent artists. We have done marketing work for the likes of Atlantic Records, Universal Music Group, Disney Music Group, BMG Records, Nettwerk Records, and Island Records just to name a few. What sets Blossom Agency apart from other companies are the innovative marketing techniques we employ, and the level of customer service we deliver. We are proud that we are on a first name basis with each and every artist, manager, and label team we work with. We develop a cohesive, winning strategy for every client because their success is our success.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d take them to Highland Park for some quality drinks and coffee. Then over to Echo Park for some live music (post-Covid hopefully). We would then cap it off with some late night food in East Hollywood. For me it’s a lot more about the company you keep, then any specific location I could recommend. Who else deserves some credit and recognition?
I am truly inspired by not one particular person, but rather each and every hardworking artist, writer, and performer I encounter in my daily work with the Agency. Being an artist in 2021 is a relatively thankless job. You wake up each and every day and have to dedicate your energy equally to both the creative and the business side of things. On certain days you will struggle to find purpose, and on other’s all your dreams are coming true. But music is such an integral and important part of our life and culture, and it’s a blessing to be surrounded by so many talented individuals in Los Angeles.