We had the good fortune of connecting with Marlow Everly and we’ve shared our conversation below.
Hi Marlow, how do you think about risk?
It’s funny; if you were to ask me if I thought myself to be a “risk taker” my knee jerk reaction would be to laugh and quip “there are far more favorable ways to go than swimming with sharks or jumping out of a plane.” But creatively, when I am passionate about a project or an opportunity, I say “yes” and jump in 100 percent every time. That’s how I ended up in L.A. in the first place. I ran – or rather clunked – to the land of possibility (and tacos!) in my beat up Ford Explorer after graduating from university with no money or connections and not an inkling of what was to come. Spoiler alert it was not the glittering, perfectly packaged storyline that was perpetuated in movies like “Raise Your Voice” and “Coyote Ugly” where the bright-eyed optimist moves to their dream city and becomes a success in 90 minutes and a montage. It was an extremely hard transition and I fully understand why other transplants leave after a few months or year. But through all the bad apartments, crazy day jobs, and peanut-butter-and-jelly sandwiches (which was sometimes all that we could afford), I created. I would get an idea for a new project and rather than thinking of all the reasons it wouldn’t work I simply went all in and started creating. Most recently this has materialized in my newest Etsy adventure, Sassenach Apothecary – an online apothecary boutique for Outlander fans – that launched last month. I am a huge fan of the Outlander books by Diana Gabaldon and the Starz series. I also love to cosplay (which you can see on my YouTube show Can She Craft it). So I married my love for the series together with cosplay and crafted these really cool kits that create an immersive experience for other fans. As soon as I had the idea, I started working on a prototype that I showcased on TikTok. Ten thousand views later and I have been so inundated with orders that my husband is learning how to wrap packages “cutely.” If I had stopped to evaluate all the unknowns and assess every risk, I would be down a month deep internet rabbit hole of all the ways this idea wasn’t feasible.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I classify myself as a multi-medium artist, because I create so many different types of art. Over the years some of my favorite projects include my music video “Hands Off” which was fully produced from quarantine, my entirely edible snow globe cake which is featured on my YouTube show “Can She Craft It,” and my fully illuminated Tinkerbell cosplay costume that is even equipped with motorized flapping wings. I think what sets me apart is that none of these projects were things that I was taught or knew how to do when I started them. I simply got an idea and started creating. My friends always ask me how I am able to craft things I have never created before and the answer is – I never believe that I can’t. There is something innate about my process. Simply put, I was born to create.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh I love this question! My week in the city would absolutely start with an afternoon high tea at the Langham Hotel in Pasadena and then a stroll through Huntington gardens which is just down the street. Mid-week we would visit the Getty Villa and it’s breathtaking views at sunset from the Roman courtyard. If it’s March through September when you are visiting me we are definitely going on a Grunion Run late at night at the beach. If it’s Halloween we are donning costumes and headed to the WeHo Carnaval for a night of wild fun followed by a FatBurger and fat fries. To end the week we are headed to the insanely creative and immersive dining experience – and my favorite restaurant in L.A. – The Bazaar by Jose Andres. We would end the week with less money in our pockets, but filled with such amazing food, rich experiences, and the sheer beauty that make L.A. so unique.
Who else deserves some credit and recognition?
My first shoutout would have to go to my husband, David Stickley, who has been my loving and supportive partner through every crazy idea, new project, slight whim, creative endeavor, frivolous fancy, etc. all while working towards his Doctor of Pharmacy which he completes in May of 2021. I also must give a shoutout to two of my best friends, Corinne Shor and Jenny Hill. Corinne Shor is one of the most talented actresses (and writers) I have ever had the pleasure of witnessing on stage. Her one-woman show, I am Sophie, is an absolute masterpiece. And even while busy creating amazing art of her own, she always takes time to encourage me and give me feedback on all of my artistic endeavors. Jenny Hill is one of the most lovely, joy-filled people I know! She is also a powerhouse business woman who created her massively successful business JC Room Blocks from the ground up with her business partner Catherine Keefer. Jenny has constantly been one of my biggest cheerleaders new idea after new idea.
Instagram: https://www.instagram.com/sassenachapothecary and https://www.instagram.com/canshecraftit
Facebook: https://www.facebook.com/sassenachapothecary and https://www.facebook.com/canshecraftit
Other: Tiktok @sassenachapothecary and @canshecraftit
Marlow Everly and David Stickley