We had the good fortune of connecting with Mary Demircift and we’ve shared our conversation below.

Hi Mary, can you walk us through the thought-process of starting your business?
As a child growing up, my mom who immigrated me to the U.S. always shared things about the powerful females that she looked up to. Therefore, I began to idolize successful women and became enraptured with the idea of becoming one myself. My thought process has always been to move forward in my life with authenticity. and if I am to be authentic to who I am today, then that means becoming an entrepreneur, female founder. As odd as it sounds, Covid-19 created the perfect setting to do just that! It takes bravery to believe in yourself and to believe that what you have to offer is going to make a difference in somebody’s life. With that thought and leap forward, L’Brandier was born- a digital management and marketing company. My goal is two-fold, firstly, to help clients recognize the power they already posses and secondly, to guide them towards meaningful growth with strategic partnerships and conscious content creation. .

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
About My Business…My Brand My Story On the marketing side we have a niche focus on business professionals and emerging brands, we build brand awareness and drive customer acquisition through influencer marketing. At L’ Brandier, we specialize in storytelling in a way that is genuine to both the brand and the influencer. Specifically, we pair the right influencers to the right brands to establish an authentic digital relationship between the two, thereby activating the influencers’ digital communities. With a whole new community at their reach, brands are able to capture a new audience and convert them to loyal customers more than a generic advertising. On the management side we focus on talent with an entrepreneurial spirit, who are extremely skilled in their given industry- this can include beauty, lifestyle, and fashion bloggers; and even other business professionals who are not in the fashion/beauty space. Additionally, we look for talent who are aligned with our core values- authenticity, honesty, stellar work ethic, and kindness. My story… There’s no limit to what we, as women, can accomplish. I am a female Founder/CEO and I manage talent through a growth mindset approach. I foster productive conversations about limiting ideologies while replacing them with initiatives focused on growth. Additionally, since this is a relationship based business being properly aligned with our core values is paramount to our success, as it leads to a more meaningful work life. I think what you also see is my passion for fashion and working with creatives. How Did I Get Here… In a roundabout manner-hahaha. I am a law school graduate – I recently passed the CA Bar and will be a licensed attorney soon. Most Talent managers don’t go to law school (because its not necessary to), but it certainly gives you an advantage in negotiations, shaping brand partnerships, and protecting your client’s interests. Was it easy… Law school opened my mind in so many ways, I don’t know where I would be without that experience. It definitely was VERY difficult, but I wouldn’t change my journey for anything because I not only gained legal knowledge and skills, but it also built my character and resilience. Yet still, the most rewarding thing for me has been the relationships I built with my fellow 1L’s through our common almost soul crushing experience of law school. Which is no wonder that I ended up in a relationship based business- I value that the most. Lessons I’ve learned… The biggest lesson I’ve learned is that the journey is far more important than achieving the goal. That’s because it takes a far greater time on the journey than the moment you achieve your goal. So it makes sense to make the best of the long haul – your journey will be a sum of your failures and successes. It’s best to lean into it and be comfortable with failing- without failure there is no success.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Most exciting places in OC: For shopping try Fashion Island or South Coast Plaza – there’s a good variety of stores. Followed by roof top drinks and small bites at the Lido House. If you’re looking for a more hearty dinner try Lido Bottle Works. ……in LA: If you’re in the mood to slip away into a vibey setting that will feel like Tulum then check out Members (DownTown LA) or Jungl (West Hollywood)- though its best to go in larger groups as the bill can be pretty steep. For a beautiful sunset w/drinks try Elephante, in Santa Monica. If you want to do a staycation you must stay at the Oceana hotel in Santa Monica, right on Ocean Ave. Its a small boutique hotel- really beautiful. They have a great happy hour overlooking the ocean and for sunset hour they offer complimentary handcrafted cocktails. ……in BH: For a more quiet dinner try Mr. Chow’s (Chinese cuisine) or Wallys (great for wine and charcuterie), both in Beverly Hills. in Los Feliz… A recent favorite is Cara Hotel – the restaurant is amazing and so is the hotel decor.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
One hundred percent my mama- Shirin Peltekci ! I am everything I am today because of the sacrifices she made for me. Today, as a mom myself, I aspire to be great like her, in both my roles as a mom and entrepreneur. One of the greatest things she did for me was leaving her mother country for opportunity, freedom, and equality. The most that I would have had to look forward to as a female would have been marrying well. With her move she changed the trajectory of my life and I had the space to become the woman I was destined to be. If we can for a minute just imagine leaving everything and everyone you know as an adult and starting over somewhere completely foreign- you don’t know the language, customs, culture, nor the people of this foreign land. You can’t recognize the sounds, smells, nor landscapes- its really difficult if you think about it, right?! Thats what my mom did for me, with faith and bravery.

Website: lbrandier.com (coming soon)

Instagram: @lbrandier (coming soon); @marydemi

Other: For inquires email: mary@lbrandier.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.