We had the good fortune of connecting with Matthew Fischer and we’ve shared our conversation below.

Hi Matthew, what was your thought process behind starting your own business?
When we started One Lucky Cat, it was out of concern, exhaustion, and heart break. Last September (2020) our cat Pepper had been diagnosed with FIP. FIP (Feline infectious peritonitis) starts as a Feline Coronavirus that usually acts like a common cat cold, but in rare cases, enters the blood stream and starts attacking the cells in the immune system and in the brain, resulting in FIP. And the worst part- it’s almost always fatal. Most cats who are diagnosed with FIP are euthanized within a few months of diagnosis due to it overtaking the immune system, and the lack of available treatments. And this happens to thousands of cats a year. The idea that there is a well known feline disease that just… doesn’t have any treatment options, was absurd to us. We knew we needed to do something about it. So our thought process became simple- develop a brand that can make considerable contributions to funding research that will put an end to this disease, or at least an end to it being an automatic death sentence for cats. If the top designers donated even $1 from every purchase to a cause, how many things could we fix? So we took this idea and ran with it.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
One Lucky Cat is a clothing brand designed at funding FIP Research and Treatment options through the sale of designer fashions that simultaneously creates awareness about FIP. This alone separates us from so many other clothing brands. And to be honest, this is still no easy feat! But we would be fools to pretend otherwise. Tapping into existing markets that are overrun with fast fashion, ever changing trends, and unethical outsourcing is like finding the needle in a haystack. We believe we will eventually find it, but it will take some time. Our traction has been better than expected thus far though! I mean we truly came into this expecting no sales and to say “at least we tried”, but we were pleasantly greeted with the opposite, and this has inspired us to keep pushing forward. Something we are looking forward to is as the world returns to normal, we believe folks will start expecting more from the companies they support. If your t-shirt cost $50, there is no reason that company cannot donate $5 of that to a worthy cause, and there are TONS in the world that could use the help. Something that sets us apart from a lot of other clothing brands is that our contribution amounts are clearly listed next to each item. So that when you buy a $35 t-shirt, you’re already aware that $4 of that is going towards saving cats. That’s pretty awesome to us, and we wish that more brands would get on board with this idea. People want to help others, but people also need to take care of themselves with basic necessities like clothes. So why not combine the two? Theres an opportunity here to help those in need, and I think it’s high time we get started.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Favorite places in LA? Okay well first off, Kogi BBQ on 3434 Overland Ave. We visit this place every weekend, and it’s safe to say this is our favorite place to eat. Maybe Ever? Theres something about the Pacman Burger and a glorious Short Rib Taco at 1 in the afternoon on a Saturday that just feels right. After that we’d take our tourist friend to the Santa Monica gallery and pier, as there is some activity and liveliness, but also not so overwhelming like the main Hollywood strip. This would probably be most of a day as traffic in LA is hilariously awful, and walking is few and far between (I’m from NYC so used to walking everywhere!) If we weren’t in the Covid Era, we may even hit up an AMC and watch a movie. From there, we’d visit the staples like The Last Bookstore, the little shopping district in WeHo on Fairfax, and end the day with a drive down S. La Brea towards Inglewood. Theres a time of night when you’re making the drive where you can see over all of South LA and it is just beautiful. Who else deserves some credit and recognition?
Shoutout to all the FIP Warriors who work tirelessly, for free, to help provide parents of FIP cats the support, access, and options they need to care to their little ones who are fighting off this horrible disease. They are the backbone of the FIP world, and without them far too many people would be putting their cats down without the chance at saving them first.

Website: www.oneluckycatapparel.com

Instagram: oneluckycatapparel

Twitter: oneluckycat_

Facebook: One Lucky Cat Apparel

Image Credits
Matthew Fischer Photography, Palombina Goods.

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