We had the good fortune of connecting with Max Shamooil and we’ve shared our conversation below.

Hi Max, what was your thought process behind starting your own business?
After working in apparel industry for 30 years and having to come up with new samples on a regular basis, I had decided to try and bring in a product that once it was done properly, there would be no more changes and every new production would follow suite.

Alright, so for those in our community who might not be familiar with your business, can you tell us more
After my first employment of over 10 years in the fast-food industry, then 30 years in the apparel industry, I decided to get into the alcohol industry and bring our own brand of tequila into US market. The idea came in 2008 while I was managing my apparel company, but it took ten years to establish the brand and the product to finally be able to bring the first production to US early 2018.

All I can say is that nothing came easy, NOTHING. But as my mentor’s believed and preached, I did not give in or give up. Of course, you never know when you make the right or wrong decision, but you must make one and hope that it is the right one, if it was not, it will not help to sit back and cry, you must pick up where you left off and move on with yet another decision and hope that it’s the right one.

About our brand and product;

DRINK DIFFERENT
NO SALT – NO LIME – NO ICE
NUDA Tequila is a Sipping Tequila that is UNIQUELY PURE with no added sugar.

Offering four impressions of NUDA’s triple-distilled, ultra-suave tequila –
Silver, Reposado, Añejo, and Extra Añejo.
Also, featuring hand crafted ceramic bottle, the only tequila bottle in the WORLD allowed to be labeled as ‘ROYAL PREMIUM’ tequila by CRT. (The regulatory department for tequila in Mexico.)

Slowly enjoy NUDA tequila – before, during and after a meal, and deep into a refined evening. Long, slow tears sliding down the interior of the sipping glass signal the silky mouthfeel of the product.

Sip it, Savor it – SALUD!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Since I am very much familiar with Beverly Hills area, I would show the city and many popular restaurants to visit, like ‘Il Pastaio’, an authentic Italian restaurant that serves a great tasing food and has done it consistently for many years. Will definitely take them to another restaurant run by the same owner in the Bel Air area called ‘Il Segreto’, which means ‘The Secret’ in English and it is a hidden secret in Beverly Glen center with great tasting food, service and atmosphere.

Of course, will take them around to Malibu, New Port, and Huntington Beach for the beautiful sceneries.

Who else deserves some credit and recognition
My Shoutout goes to my early Mentor ‘Ray Kroc’ Owner and CEO of McDonald’s fast-food restaurants. And later in life my second Mentor ‘Jim Rhon’ a public speaker.

They both had similar beliefs; ‘Never give up – Never give in’ — ‘Impossible is nothing’.

These beliefs helped me push through, especially during hard times while most did not believe that I could make it through and so far, I have.

Now, we will have to wait and see what else life will bring.

Website: www.nudatequila.com

Instagram: @nudatequila

Facebook: Nuda Tequila

Yelp: Nuda Tequila

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