We had the good fortune of connecting with Mehran Moghaddam and we’ve shared our conversation below.

Hi Mehran, what was your thought process behind starting your own business?
During my undergraduate years, I studied biochemistry and worked as a physical trainer. I’ve always been very enthusiastic about health and wellness, so learning about cannabis’ therapeutic benefits immediately drew me into the industry. I decided to start Kurvana back in 2014 after spending thousands of hours in a lab creating the perfect cannabis oil.

Today, Kurvana is built on the foundation of: honesty, transparency, innovation, and quality. The difference is, we are now setting the standard when it comes to cannabis consumption and education. I like to say, the first of many stones have been laid because of our passionate team here at Kurvana.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Kurvana is the nation’s leading premium vape pen and cannabis lifestyle brand. Our focus is to deliver a high-end, quality product to cannabis consumers. We are the leader in high-potency, pure cannabis, and at Kurvana, we define quality as everyone’s responsibility in order to deliver the most natural and safe products that exceed regulatory standards and consumer expectations.

I have been involved in the cannabis industry for over 15 years. I founded Kurvana in 2014. When I got started in the industry, I realized that it had an urgent need for professional biotech operators to bring higher quality, safety standards to the research, development, and manufacturing of medical cannabis so I decided to make my own brand. I made it my mission to bring transparency, accountability, and professionalism to the cannabis industry.

We strategically partner with essential marketing platforms that cater to our consumers’ needs to ensure an effortless, yet trusted purchasing experience. We also try to look at other industries to see how marketing is developing to bring that into the cannabis industry. Marketing cannabis has certain restrictions so we always try to be as innovative as possible, be authentic, and stand out. Money is not always the answer, but being creative is. I myself try to get on the floor of dispensaries to get feedback from the consumers and understand the user perspective better.

At Kurvana, we are all product visionaries. We always say that we are our own biggest competition. In that spirit, we never stop creating and are continuously improving. As soon as we release a new product, we get to work on the development of the next big release. We want to continue to innovate best-in-class products that push the entire cannabis industry forward, as well as explore other expansion efforts such as new markets and new categories. The cannabis landscape is changing. Cannabis consumers have more choices than ever before with a growing market. But as always, we will stay true to our mission of uncompromising quality while exploring innovative ways to bring that quality to new markets and verticals.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would start our trip by biking down the peninsula via the Newport ferry before heading over to the local bar/restaurant Mutt’s via bike. After a couple drinks and food, we’ll head over to the beach and spend the day there and watch the sunset. The next day, I’d suggest cruising down the PCH to Laguna Beach where we can walk around and explore before going to Laguna Beach. In Laguna, we can go to the Rooftop Lounge and The Deck for drinks and food. For dinner, we can go to Javiers or Mastros for a nicer dining experience. Finally, if there’s time, can relax and rent a cabana at Pelican Hill.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Kurvana was built from the ground up with a team of dedicated experts and young cannabis enthusiasts. We all came from humble beginnings and were united by an entrepreneurial spirit, passion, and commitment to bringing the highest quality products to the industry. Today, I continue to lead our research and development with a remarkable team and a culture that builds on our roots of innovation and striving for perfection. I believe Kurvana will continue to lead the way for premium cannabis products worldwide.

In addition, I have always found great inspiration from my father. He has always had high expectations of me and showed me how to do things right. I have definitely taken that work ethic into my business. In third grade, I remember him spending the summer teaching me 7th grade math! I think I did cry a few times, but he showed me what I am actually capable of.

Website: https://kurvana.com/

Instagram: https://www.instagram.com/kurvana_official/?hl=en

Linkedin: https://www.linkedin.com/company/kurvana/

Twitter: https://twitter.com/kurvanabrand?lang=en

Facebook: https://www.facebook.com/kurvanabrand/

Youtube: https://www.youtube.com/c/KurvanaOfficial

Other: Mehran Instagram: https://www.instagram.com/mehraninc/

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