We had the good fortune of connecting with Melissa Dale and we’ve shared our conversation below.
Hi Melissa, why did you pursue a creative career?
I was always fascinated by photography and the power of images to transport you to a different time or place. I remember looking through the old copies of National Geographic when I was a little kid, and I was very much aware of the fact that someone was able to travel to those places and take those photos AS A JOB. Mind blown!
I started getting heavily into music around 9th grade and was obsessed with the portraits in Rolling Stone and Spin. The love of music and visual images organically led me into video and working with musicians in that capacity.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
If a picture is worth a thousand words, a video is worth a million. I genuinely believe that video is the most impactful way to communicate your ideas, passion and creativity to a wider audience. I’ve been doing video since 2006, which was prior to the dominance of YouTube and social media. Seeing that phenomenon build up and the importance of video increasing has been wild, and I continue to be interested in keeping up with all the new platforms, software and gadgets (like most videographers, I’m a gear nut! Lol).
What I’m most excited about is moving onto working with larger entities such as brands, venues and record labels. I see my role as helping people tell their story through online video.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The perfect day starts with drinking iced coffee in the sun from VanillaBlack on Sunset. While our drinks are being made we head next door into Big Bud for some shopping. Then we sit around the lake at Echo Park to catch up (always the most important part of hanging out with anyone- making time to truly connect). A visit is not complete without at least one touristy spot, so we check out the Natural History Museum of Los Angeles and geek out on dinosaurs and all the other prehistoric animals. We also check out their permanent exhibition, “Becoming Los Angeles” which is a fun way for any out-of-towner to learn the real history behind LA. We grab a nightcap and dance to a local band at Harold’s at San Pedro; a small dive bar with unpretentious owners and a jovial crowd.
Who else deserves some credit and recognition?
There are two books that I recommend, The Compound Effect by Darren Hardy and The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller. I listened to The Compound Effect about 50 times on audiobook when I was going through a really difficult time. When you work in a creative industry, it can be hard to feel like any of your actions are adding up so this book is a solid reminder to keep putting one foot in front of the other. And The ONE Thing has great tools to help you actually get your projects done; as creatives we can get lost in a sea of ideas and I’ve seen so many people struggle simply due to a lack of focus and consistency. Creativity is great, but execution is everything.