We had the good fortune of connecting with Melissa Trinkl and we’ve shared our conversation below.
Hi Melissa, as a parent, what have you done for you children that you feel has had the most significant impact?
I love being a parent. I have two children of my own, Jack (age 4) and Charlie Rose (age 2). I also have one bonus child, Ricky (age 16). I started my business prior to having my own children and since having children I’ve done my best to juggle it all. I am a full-time mompreneur working from home and trying to balance my time between my kiddos and my business. It has always been important for me to not only teach them but show them the importance of hard work and quality family time. I can easily involve them in many of my daily business tasks such as washing paint brushes, organizing supplies, and folding aprons. They enjoy helping and I can teach them so much during this time. I love sharing my business with them and feel like I am making an impact in their lives. Best part is I work from home. Our days and evenings are filled with quality family time and I can make separate time for my business when needed.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Vino and Canvas is a pop-up art party serving the entire Phoenix valley. We bring the painting class to you! Many like-minded businesses have a studio location for their customers to visit. We are different! As a mobile business, we travel everywhere! To date, we’ve held over 3,000 classes and have painted with over 30,000 customers. That’s a lot of masterpieces! I founded Vino and Canvas in January of 2013. Our first painting class took place on March 17, 2013 at Terroir Wine Pub in Scottsdale. With it being St. Patrick’s day, we painted a green version of the famous painting Picasso’s Dream. Over 20 painters filled the private tasting room and my first event was a huge success thanks to the support of family and friends. The months following were challenging. I needed to fill my classes and grow my team. At that time, a partnership with Groupon is what significantly helped grow our classes. I knew we needed to create a memorable and fun experience that would bring people back again and again without the advantage of such a coupon. The coupon was a great introduction and our new fans spread the word to their friends. Later a Very Important Painter (VIP) program was created and those who attended a minimum of five classes would become forever VIPs with a lifetime discount on class fees on all public classes. In 2020, I changed the focus of our business and we now only offer private parties and corporate events. Our VIPs still receive an amazing discount and my team and I can truly focus on giving our customers a memorable class in the comfort of their own home, their office space, or a nearby neighborhood restaurant. We’re offering a more personalized experience with custom paintings, personalized pet portraits, event rentals, and/or décor. This year I’ve also added a fun art-minded apparel line to our website. Our customers and fans can truly showcase their creative side whether its on a canvas or on a t-shirt. In seven years, the business has had its challenges but my team and I still strive to deliver amazing events. Providing incredible customer service is always a priority of ours while adapting our business model to current trends and needs. I’m excited to see what the future brings.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My family and I live in Cave Creek and when a friend or family member visits from another state, we always spend time in the downtown area. I especially love breakfast at Big Earl’s Greasy Eats or The Grotto Cave, a hike at Spur Cross Ranch Conservation, lunch at Local Johnny’s, and live music in the evening at Janey’s Coffee Co. & Bodega or the Buffalo Chip Saloon and Steakhouse. These are a few of my favorites but there are many great restaurants and shops to choose from. Overall, I love the feel of the old west that Cave Creek holds and love to share it with friends. I have a thing for the wild west. If more time allows, a trip up north to visit the Verde Valley Wine Trail is a must! Spend the day or the weekend tasting wines at one of the many wineries or tasting rooms. My husband and I have been members of Page Springs Cellars for years. We not only love the wines and food but also love the patios overlooking Oak Creek and the vineyard. Nearby is DA Ranch. There, the property is beautiful and the wines are good too. Then make the trip into Cottonwood, AZ where you can explore a number of tasting rooms on foot. Our favorites are Burning Tree Cellars and Pillsbury Wine Company. Spend the night in Cottonwood, enjoy dinner at Pizzeria Bocce Patio Bar, grab a night cap at Kactus Kate’s Saloon, and enjoy breakfast at Crema Craft Kitchen before heading back into town. I love Arizona and all it has to offer. If it’s a hot summer day, you’ll likely find my family and I in the pool. The rest of the year, we’re out! Find us outdoors with our amazing neighbors, at the Waste Management Phoenix Open, a food, wine, or beer festival, enjoying live music, an Arizona Cardinals football game, Cave Creek Rodeo Days, spring training, visiting an Arizona state park, or simply enjoying one of our stunning sunsets. There’s so much to do!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Gargantuan shout-out to my husband Rick; my super domestique!! His unconditional love, support, encouragement, and wisdom is what inspirited me to start my business, Vino and Canvas, in late 2012. He is my sounding board, my rock, my go-to and my number one fan. He supports me and all of my ideas endlessly. Rick is selfless and gives every bit of himself to our family. I truly would not have my business if it were not for him. I likely wouldn’t have my sanity either. I’m a lucky gal.
Other: Who We Are video on You Tube: https://youtu.be/j3r6zRh3DvA