We had the good fortune of connecting with Michelle Crochet and we’ve shared our conversation below.
Hi Michelle, do you have a favorite quote or affirmation?
A very influential quote in my life is one my uncle said during his toast at my wedding, intended to remind my husband and I to go live a big life. He said: “this is not a dress rehearsal.” It left a powerful imprint on my mind and heart which taught me to approach life, love, and my choices with true gusto, giving everything I can to what I care about, what I love, and what I want for myself. It made me realize that I must make an effort to be specific about what I want. I must take risks because I am not getting a second chance. The moments in my life move and pass and I will never be the same age again, nor have the same opportunity to learn something that’s in front of me in a given moment.
Along those same lines but specific to my career, there is a quote from an episode of Mad Men that was spoken by a woman having mid-day cocktails in a dark bar with Don Draper, and that was: “This is America. Pick the job you want and be the one who does it.” How empowering is that? We live in a place where we can choose our path and have the freedom to follow it. We don’t have to wait for permission to “be” something or have a career in a certain field, or change careers into something, even if it’s a 180 from what we previously did. We don’t have to define ourselves by what we feel others see us as, and we need to be flexible with ourselves to be bold and decisive about what we do and how we reinvent ourselves.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a Realtor in Los Angeles, serving clients buying and selling. Often I work with first time home buyers who really need an agent that can guide them through the process of what will most likely be the largest purchase they will ever make. People who buy a property take a leap of faith into an intimidating process, which often brings out an array of emotions as well. I respect that, and enjoy being their guide and advisor through strategies, negotiations, questions and stress, i-dotting, t-crossing, and ultimately celebration.
I’m a real estate investor as well, and my clients often come to understand that buying a home in LA will not only serve as a place they can put down roots, but is essentially a forced savings account, with each monthly mortgage payment earning them more equity. And with the natural growth of the real estate market over time, they end up building real, and often substantial, wealth. I help them see that buying a “starter” home is key because it will give them that opportunity after a few years to reap the rewards of that equity growth and move onto their next property, which may be their “forever home.” My detail-oriented nature and ability to provide expertise and experience from my own buying and selling experiences tends to be what my clients really come to value.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would have breakfast at Euro Cafe in Beverly Hills for their “brioche all marmellata,” which they import from Italy and bake each morning, a fresh orange juice literally squeezed right in front of you, and a classic Italian cappuccino.
A stop at Manhattan Beach for a dreamy afternoon that just fills you up with beauty and appreciation.
A stop at Slone Vintage in Magnolia Park for some unique separates from the 60s and 70s.
And a stop at Castaway in the Burbank hills to enjoy the sunset from the Green Room bar with amazing views from downtown to across the San Fernando Valley.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
This should probably be a shoutout to LA entrepreneurs and creatives, but I have to give it to all the teachers and single parents of LA right now, who deserve a medal of honor in their ability to find solutions during the pandemic.