We had the good fortune of connecting with Michelle Epstein and we’ve shared our conversation below.
Hi Michelle, can you walk us through the thought-process of starting your business?
I’ve always had the entrepreneurial spirit and wanted to be my own boss. Now, I have a great work life balance where I have the opportunity to run my own business and spend time with my family. As a business owner myself, I also wanted to provide other business owners with accessible, efficient, and reliable services at competitive pricing.
What should our readers know about your business?
I started my own law firm, MIU EPSTEIN LAW, in 2019 (right before the pandemic hit) with the goal to help business owners secure and expand their brands. I was able to find success despite the circumstances to guide businesses through the pandemic and haven’t looked back.
I think the pandemic really forced people to find side hustles or start business ventures they wouldn’t have otherwise. The most rewarding part about being a trademark attorney is being able to witness my clients’ business thrive and being a part of that process.
Growing up, I struggled with whether I wanted to be a lawyer or a fashion designer/stylist. I always had that creative side of me, but I also knew I loved the law. This is why intellectual property is the best practice area for me because I get to work with creatives and also handle the legal aspects – the best of both worlds.
I like to think that I am not your typical lawyer because of my creative background. As a business owner myself, I can understand the blood, sweat, and tears that goes into building a business and brand, so I try and incorporate my knowledge and experience into devising the best trademark strategy for my clients.
Being a business owner and lawyer requires you to wear different hats and can often times pull you in a million different direction, but I think as long as you put your clients’ best interests at the forefront of what you do, you can succeed.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Orange County has a wealth of beautiful beaches, so I’d recommend spending some time along the coast and visit shops nearby. You also have some of the best views of the water at some of the restaurants along the beach.
To get that shopping and sightseeing fix, I’d recommend visiting Fashion Island in Newport Beach, Irvine Spectrum in Irvine, or South Coast Plaza in Costa Mesa. You can’t beat the stores there and overall shopping ambiance.
For some fun, I’d recommend taking a trip to Downtown Disney. There are so many shops and restaurants that I am sure there is something for everyone to enjoy.
Who else deserves some credit and recognition?
I want to dedicate my shoutout to my husband, Nathaniel Epstein, and my family for their unwavering belief in me that I can do all things I put my mind to.
For the Orange County Lawyer Magazine, credit should read: Published in Orange County Lawyer, July 2018. Photograph by Handsome Rabbit LLC. Matthew Reiter