We had the good fortune of connecting with Michelle Oliva and we’ve shared our conversation below.
Hi Michelle, can you share a quote or affirmation with us?
Of course! My whole life is structured around this quote, ” Walk in your truth! At the end of the day, you will have to look yourself in the mirror and sleep at night, so do whatever makes you happy unapologetically.” Everyone is not meant for everybody so shine on and the ones who get it, get it and the ones who don’t, don’t.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Let’s start with the good stuff! POSH Beauty Essentials creates vegan, natural lip products that inspire a sustainable future for all.
Our core values are; Social + Environmental Sustainability Self Care and Transparency + Ethics.
Our primary focus is giving back to communities in need. I started POSH Beauty Essentials in my home kitchen back in 2014. At this time, I was organizing many charity events within my community, and a lot of the funding came from myself and family members. I knew I needed to raise money to continue my non-profit work, so what better way to raise money fast other than to make a product that will sell. At the time, I lived in Massachusetts in which the winters are harsh on everyone’s skin. I am a lip person that loves to take care of them, so I took a couple of months trying different formulas until I found one that I loved, researched top-quality lip products and companies, and that is how it all began. I would say marketing is the hardest part for me. I am not a good salesperson. It’s either you like it, or you don’t. Marketing and selling my lip care products has been the most challenging part of owning a business. Then, I realized that if you have a genuine story that gives others something to believe in or that people can relate to, the product sells itself. Although marketing still intimidates me, I study it every day and try to learn from the best of the best. I have learned that it’s okay to seek help. I always wanted to do everything on my own and only have my thoughts and ideas manifest into my products. The truth is, there is always going to be someone out there that is more diverse than you, more educated than you, more skilled than you, and instead of struggling, bring on people you can learn from, and that can provide assistance to make your work-life easier.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am not an “outdoors” type of person but since I moved to LA, the hiking trails have been amazing! They are not just dirt trails with no character, meaning, or life. I love walking the trails early mornings and looking over the city. If I had to choose two places with great food and drinks, I would choose 1. Stevie’s Creole Cafe and 2. Gladstones Long Beach.
Who else deserves some credit and recognition?
I would dedicate this shoutout to my family, who has been there through it all. When you start a business, you are never doing it alone. People could be contributing to your business directly, as well as indirectly. Everyone does not need to invest, purchase, or promote your business. I find the important ones in my life are the ones I can call when my team or myself makes a spelling error on thousand dollars worth of packaging, the ones that will pray and meditate with me when I’m not where I want to be in my business, the ones I can call that will allow me to cry or vent and won’t speak a single word but still, I know they are listening. To the ones that will jokingly say after a photoshoot, “that is not you haha,” when they know I looked terrific. I can sincerely say my whole family plays a massive role in my business, and I am so greatly for the support.