We had the good fortune of connecting with Miri Rossitto and we’ve shared our conversation below.
Hi Miri, what was your thought process behind starting your own business?
When I started my business, I was completely alone in my belief that it was a good idea. My family had doubts. My friends didn’t make direct eye contact when they talked to me. My ex-employer told me that I had a zero percent chance at making it on my own. I truly had no support but that did not stop me. In fact, it fueled me. Not because I felt like I had something to prove, but because it meant that I saw potential where nobody else did. That meant that the playing field was wide open! For the 5 years prior to launching my business, I helped people construct their business plan. They had business dreams but often those dreams died not long after they built their plan because execution is the hardest part. I knew that I could help people realize their dreams through strategy and support and that thought process drove me and my firm to success. Now, five years later, we have a growing team, an office and a roster of incredible clients. My thought process relied on my gut instinct and for that, I will be forever grateful.
What should our readers know about your business?
Cowe Communications is a business and brand development firm. We work with businesses and organizations all over the world to help them develop, execute and publicize winning business strategies. It is important to note that “winning” does not necessarily equate to more money. So many of our clients strive to make powerful social impacts or to change their communities for the better. Success can be defined in so many different ways and that really drives the work that we do. We start at the end goal and work backwards from there. Nothing about what we do is one-size-fits-all and across all of our clients, there isn’t one similar engagement. We solve problems and we are like fairy godmothers. We exist as long as you need us and the moment you no longer need us, we happily go on our way. This ethos has helped us to create hundreds of wonderful, long-term relationships and friendships that fulfill us and connect us to endless opportunities. It truly is the best job in the world.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
“All the vampires walkin’ through the valley, move west down Ventura Boulevard” ~ Tom Petty, Free Fallin
The San Fernando Valley is a treasure trove of history, glamour, intrigue, community and fun. If you know, you know and lucky for me – I know. I grew up in Beverly Hills and when I moved to Canoga Park in the late 90’s I bemoaned that I had gone from “90210 to 91303.” How ignorant I was. It did not take long for me to figure out though that the Valley had EVERYTHING to offer and more. Lets start with the best places to eat. Follow Your Heart is always #1 on my list of places to visit. This market and cafe (that brought the world Vegenaise) serves up the perfect California vibe along with incredibly delicious food. When people think of the San Fernando Valley, they think sushi and how right they are. Each and every sushi bar is an individual adventure that offers fresh signature rolls, perfectly served sake and the occasional (ok almost always) celebrity sighting. If sushi isn’t your jam, lets talk Mexican, Indian, Chinese and Thai food that will blow your mind. Tacos? Melody’s Mexican Kitchen. Margaritas? Sol y Luna. Chicken Tikka Masala? Anabargh. Pad Thai? Anantra. Panang Curry? Lum Ka Naad. Old School Chinese? Bamboo Cuisine. Look, I could go on for days about eating in the Valley but eating isn’t all that we do here. There is so much to experience! Got a thing for Hollywood history? You could spend an entire day driving by the current and former homes of your favorite celebrity. Don’t forget the houses, shop fronts and spot locations from your favorite tv shows and films too. If California history is more up your ally, the San Fernando Valley will not disappoint. Here you can tour Leonis Adobe, the Calabasas home of Miguel Leonis, the “King of Calabasas” built in the 1840’s. You can visit the oldest building in the Valley located at the Mission San Fernando Rey de España, the vacation home of William Orcutt, the discoverer of the first fossils at the La Brea Tar Pits, and you wont want to miss the Los Angeles Aqueduct Cascades which are designated a California Historic Landmark. That’s only a taste of the places to go! The Valley has thousands of things to see, but my favorite thing to do (when there isn’t a global pandemic happening) is to take friends and visitors to the various bars around the Valley for happy hour. The truth is that even though there is so much to do and see in the San Fernando Valley, its the people that make this a spectacular place to live. From glamorous hotspots to dive bars, you have the opportunity to meet anyone and everyone. From industry folks and space engineers to first responders and entrepreneurs, if you like people, then happy hour in the Valley is an adventure in and of itself. Who else deserves some credit and recognition?
The success of my firm is undoubtedly thanks to our extraordinary team. Every day I create wild and crazy strategies that are miles outside of the box and every day our team rises to the occasion, accepts the challenge and breathes life into everything they touch. It never seems like what we do is work and though COVID has kept us from physically being together, we have spent an inordinate amount of time trying create memorable and personal experiences for each other as well as our clients. I used to believe that as an entrepreneur that I had to have my hand in everything. My greatest business lesson came from my business partner and team when they showed me that by trusting in them and funneling my energy and resources into their strengths, we could achieve ANYTHING. Yes, that meant getting out of their way, but they were headed in the the direction I was leading. That transformed the way that we worked as a company and we have never looked back.