We had the good fortune of connecting with Mohamed Sentissi and we’ve shared our conversation below.

Hi Mohamed, we’d love to hear more about how you thought about starting your own business?
I was always interested in history and culture and specifically my own Moroccan heritage. So after graduating from business school in D.C and working a corporate job for a few years I was really feeling pulled to do something that I truly cared about. My grandfather was one of the first people to bring Moroccan artisan-made goods to the United States back in the 60’s. I recall him telling me stories about his work and teaching me about the history behind Moroccan craftsmanship and how it was becoming misrepresented over the years by people who were not knowledgable of Moroccan history. I made the decision to leave my desk job in DC and follow in his footsteps to share Moroccan culture and artisan-made goods that tell the story of Morocco.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a Moroccan owned brand that sells competitively priced handmade goods directly from the artisans of Morocco to you. Our goal is to represent the artisans and share their crafts while making sure the artisan has a fair wage and the customer has a fair price. Moroccan artisan’s income comes mainly from tourism, and as there is currently no tourism in Morocco due to COVID-19 we are working to keep the demand moving and keep the artisans working. We are proud and excited to see how much support we are receiving for being a company that sells Moroccan goods and is owned by someone born and raised in Morocco and has a deep knowledge of the goods we’re providing. It is often difficult when we see Moroccan artisan goods being misrepresented in the market and being sold under the wrong names and description. We are eager to be actively working to fix this issue by sharing the knowledge and history that was passed down to us, and we’re glad to be a part of the solution.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, this is an interesting question as we moved here during COVID-19 – so our knowledge of the “scene” in LA is not very in depth! That being said, if we had a friend visiting from out of town for a week we would take them to Melrose Trading Post on Sunday to explore all of the amazing vintage and handmade goods. And if you’re at MTP, it’s an absolute must to go to Cofax for their breakfast burritos and coffee. If you’re visiting LA I also think it’s mandatory to go on some sort of hike, explore the beautiful scenery, and perhaps see the ocean. Saying that, I would take my guest to Los Liones hiking trail, the view at the top is breathtaking.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My grandfather has taught me everything I know about Moroccan craftsmanship and it’s an honor for me to continue his legacy. Also, none of this would have been possible without my partner who decided to leave her corporate job and pursue this adventure with me.

Website: https://nomadandartisan.com/

Instagram: https://www.instagram.com/nomadandartisan/

Facebook: https://www.facebook.com/NomadandArtisan

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.