Meet Moon Hee KWon | Pet bakery owner
We had the good fortune of connecting with Moon Hee KWon and we’ve shared our conversation below.
Hi Moon Hee, what was your thought process behind starting your own business?
It all began with a simple question: how can I create something that’s both nutritious and delightful enough to share with our beloved dogs? I wanted our pups to enjoy the same kind of beautiful, diverse desserts that bring people joy. With that dream in mind, I began studying different ingredients that are actually beneficial to our four legged friends, gathering data, and learning through hands-on experience overseas. Over time, that passion grew into the business I’m proud to run today—a labor of love inspired by the dogs we adore.
What should our readers know about your business?
Launching this business presented significant challenges. When I first began, it was difficult to attract attention—particularly in the United States, where traditional pet diets largely revolve around dry food and basic treats. Introducing handcrafted, premium-quality snacks and desserts for dogs was a new concept, and changing perceptions remains an ongoing mission.
A common question I face is whether dogs truly need ‘premium’ treats. But as the role of pets in our lives continues to evolve, so too should our approach to their care. Pets are no longer viewed as mere companions—they are family. They deserve food that not only nourishes them but reflects the love and respect we have for them.
With that vision in mind, I’ve worked to introduce Korean handmade dog snacks and cakes to a wider audience. My goal is to provide a broader and more diverse selection of high-quality, nutritious, and visually engaging options. For customers unfamiliar with these types of products, I strive to make them more accessible by offering familiar flavors and fun, themed treats. During peak seasons, I launch new and creatively designed items weekly to keep offerings fresh and engaging.
As a solo founder, I manage every aspect of the business myself. While that comes with its own set of challenges, I continue to expand my reach, building awareness and appreciation for both my brand and the value of premium pet nutrition. Progress may be gradual, but it is deeply meaningful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
California is renowned for its rich cultural diversity and breathtaking natural landscapes. As someone who finds inspiration in nature, I often gravitate toward destinations that offer peace, beauty, and a sense of escape. If given the opportunity to spend a weekend with my beloved companion, I would choose a retreat to Joshua Tree.
There, surrounded by the stillness of the desert, I imagine quiet conversations beneath a starlit sky, a relaxed evening barbecue, and a deep sense of connection to the natural world. The following day would be spent exploring Joshua Tree National Park—hiking, discovering its unique terrain, and enjoying the kind of moments that only nature, away from the city, can provide.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In preparation for launching this business, I committed myself to extensive training across multiple professional academies. My goal was not simply to create aesthetically pleasing desserts, but to develop nutritionally balanced offerings that could serve as a complete meal alternative for dogs.
Korea is widely recognized as a leader in this field, attracting international students who travel to learn directly from experienced Korean instructors. Understanding the value of a solid foundation, I invested over six months studying at three specialized institutions. During this time, I completed comprehensive training programs that covered everything from crafting handmade treats to developing and designing cakes using a variety of advanced recipes.
This commitment to continuous learning remains a core part of my journey. Every time I return to Korea, I reconnect with my mentors and actively collaborate on new recipe development. This dedication to innovation, quality, and care is what defines my brand and shapes everything I create for our beloved pups.
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