We had the good fortune of connecting with Nadia Beck and we’ve shared our conversation below.
Hi Nadia, why did you pursue a creative career?
I have always wanted to do something in the creative field. I was a theatre major in college with hopes of making it to the entertainment industry. The one thing I always told myself while growing up was that I would never have a “desk job.” It was always my dream to achieve a successful artistic-business lifestyle. Floristry was a very appealing career that allowed me to have my creative outlet while working.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I specialize in a variety of unique wedding styles and themes. I’m always open to creating new designs and taking the road less traveled. After receiving my BA, I was desperate for a job, preferably creative. It was by chance that I found a delivery position at a local flower shop not too far from my alma mater. After a year of deliveries, I was promoted to designer and store manager. Another two years, I was given the opportunity to purchase the storefront and run the retail side of business. While at the shop, I gravitated towards creating beautiful, unique arrangements for larger styled weddings and events. Following my true passion, I decided to move into a studio space and put all my attention into creating floral designs for my clients’ weddings & events. It has not been an easy process and I have made a lot of mistakes along the way. I’ve had to overcome these challenges by educating myself and building strong relationships with other like-minded entrepreneurs. I’ve learned that it’s okay to say ‘no.’ Not all business is good business and Always be open to evolving & bettering your business. My brand is a reflection of myself. Fun, eclectic and professional. I’m here to listen to my clients’ unique ideas and bring them to life!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them to the beach (if it’s not too cold) Venice Beach & Santa Monica Pier; DTLA to see some of the landmark sights; Hollywood Blvd: specifically the Funko Pop store; Salsa & Beer; Ventura Blvd: Mr. Furley’s Bar, The Woodman, The Sherman, Blu Jam Cafe, Crave Cafe; California Science Center & The Natural History Museum; The Thirsty Merchant; Huntington Library; Universal Studios/City Walk; Brunch at 94th Squadron; Lake Balboa Park in Encino; Malibu Wine Safari (just to name a few). Who else deserves some credit and recognition?
I would like to give a shout-out to my Rising Tide Society chapter in the San Fernando Valley. Being a member has opened up so many doorways for me. I’m so thankful for joining a few years ago. I would also like to give credit to Alison Ellis who has helped me tremendously with the education of how to run a floral business. Taking her online courses have been a real game changer for my business. I would also like to thank my loving husband, Garran, for always supporting and helping me with my business. I would not be where I am today without him.
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