We had the good fortune of connecting with Nadia Conrow and we’ve shared our conversation below.
Hi Nadia, what’s something about your industry that outsiders are probably unaware of?
That being a real estate agent is easy money and that anyone can do it. It’s not easy and not everyone can do it. It’s a very layered type of job that requires you to wear many hats and demands a lot of your time. Besides being your client’s real estate agent, you’re also their assistant, project manager, negotiator, designer, and even their therapist on top of running your own business. Buying, selling and investing in real estate is a huge financial decision that people work very hard to acquire, so it can be very emotional. You are their advocate and have to only look out for their best interests and to properly guide them navigate the process. It is demanding and can be extremely stressful but the end result of being able to help your client achieve a goal is so rewarding. You really have to love the business and process to do it, in my opinion.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a real estate agent and recently joined COMPASS. I’m part of the Hollywood office. Prior to being with COMPASS, I was with Sotheby’s International Realty in Los Feliz. I officially started my business in 2019 but it has been in the works since 2017.
What sets me apart from your typical real estate agent is that I’m very casual and take a more personal approach. I’m not your stereotypical Realtor in a suit who only talks business. If that’s what you’re looking for, then I’m probably not for you. During showings you’ll most likely see me in jeans and converse or vans. I like to connect with my clients in a personal way to understand their “why” and treat my business as a relationship with my clients rather than just a transaction. Most of my business comes from my sphere of family/friends and referrals from other clients which I’m very proud of. Not only is being referred a new client from a previous client the biggest compliment a real estate agent can receive, but I also get to be surrounded by like-minded people that have the same or similar interests as me which then turn into friendships long after the transaction. I feel very lucky to have such wonderful clients who I all cherish and truly adore. Many of my clients are first time home buyers, and it is the best feeling to watch them grow into their space and celebrate more milestones in their first home.
Where I am today, I can say is the product of determination, grit and simply just believing in myself. I’m inherently a pretty shy person which is not ideal for my line of business. Putting myself out there and getting comfortable with being uncomfortable was one of the biggest challenges for me. Talking to strangers and promoting yourself to the world was so scary and it would literally make me sweat when I had to talk to people at an open house. But I knew I had that muscle and I just had to keep working on it. The more I put myself out there, the more it became more comfortable and natural to me. The more natural I felt when connecting to people, the more business I started to attract. And of course, I would not be where I am today if it was not for all my family, friends, clients, and colleagues who have trusted me with their referrals. I’m truly so grateful for their trust and support.
The lessons I’ve learned along the way are to always set goals for yourself and have a plan. A manager of mine always used the analogy of “What’s the first thing you do when you get in your car and you don’t know where you’re going? You pull up Maps.” So have a plan or map to where you eventually want to be. Detours will happen and are okay, as long as you still know where you are going. Another lesson is, you know more than you think you do. The number of times I’ve second guessed myself has often left me having to fix the mess that could have been avoided if I just trusted my initial instinct. And lastly, use your resources! That could be your family, friends, colleagues, manager, neighbor and even your social media! There are good people around you that would be delighted to help and watch you succeed.
Lastly, what I want the world to know about me is that I’m a Real Estate Agent! My passion is truly matching people to homes. It’s one of my greatest joys and if you’re looking to buy, sell or invest in Los Angeles and surrounding areas, I would love to help you achieve that. If you’re looking outside of California or even the country, my network goes beyond these borders and can help you find the right agent for your needs.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Los Angeles is such a massive city that the possibilities are endless. For a week-long trip, I would suggest doing a “East to West” tour. I love to eat so I’ll be suggesting areas primarily based on the restaurants. Starting downtown which houses some of the best restaurants in LA from fine dining to casual taquerias, I’d recommend Bavel, Damien, Manuela and Sonoratown to name a few. To add in some art and culture, Hauser & Wirth is a beautiful gallery that always features renowned artists of the past and present. Moving on to Silver Lake / Echo Park, of course I must tie in some real estate. Book a tour at the Neutra VDL Residence on Silver Lake Blvd, a Historic Landmark honoring architecture of the late Richard Neutra. After that, head to Bar Flores on Sunset Blvd to grab some pink margaritas. Now onto West Hollywood, Jon & Vinny’s is a must. Dine at the bar or grab a pizza to-go and see a show at the Hollywood Bowl. If you’re not feeling musical but a little more classic with a lot of history, check out the 100 year old Musso & Frank’s Grill. Sit at the bar and have the bartenders and waiters tell you all the stories of Hollywood legends. If you pay attention enough, you’ll most likely have a star sighting. Make sure you get a dirty martini or 3. The next day, you’re headed west. Take your hungover self (or not) to get a Godmother sandwich at Bay Cities Deli and have the sun and salt quench and heal your soul at Will Rogers Beach.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I can dedicate this shoutout to so many people! Rather than choosing one person, it’s going to be a book, I don’t know if this is considered cheesy but it’s the truth. The book “You Are A Badass” by Jen Sincero was a lightbulb for me. I read the book twice and sometimes still listen to a chapter or two via audible when I’m needing a pick me up. My friend Pam recommended it to me when I was in a funk about feeling stuck and complacent at my old job. I’m not a big reader to be honest but I gave it a go and was not able to put it down. The book focuses on how to change your mindset and how to manifest the life that you want. I know the word “manifest” is such a buzz word these days and many find it gimmicky. But the author breaks it down in such a digestible way that helps you change your outlook on life in a positive way and realize that you are in control of your life. How you want it to look can be completely up to you.
headshot by Tina June Malek tinajune.com @tinajunephotography