We had the good fortune of connecting with Nahid LaCiura and we’ve shared our conversation below.
Hi Nahid, how has your perspective on work-life balance evolved over time?
Work life balance has always been one of the most challenging aspects of every entrepreneur’s life and I am no exception. There could have been a time (long ago) that boundaries between work and home were very clear. Today, however, with constant connection and working from home, work can easily bleed into your personal life and maintaining work-life balance is not a simple task anymore. What has worked for me in keeping me on track with that balance is identifying my “priorities” in life and dedicating time to those priorities on a daily and weekly basis. Pre-planning and time management has been crucial in making sure I am not missing out on family time, me time and social life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Naturaholic is an artisanal line of skincare and personal care products. We are vegan and cruelty-free. We take pride in being pure, fresh and natural. There are so many brands out there, so many mass produced products that sit on the shelves for a year or two before they get to customers’ hand. We didn’t want to be just another brand on the shelves. What sets us apart is that our products are made in small batches to ensure freshness. Our skin is the largest organ in the body and it absorbs everything we put on it so why use harsh chemicals and mass produced products loaded with toxic preservatives. To better understand the difference, I always like to use the food example: Would you rather eat a frozen TV dinner or a fresh meal that is prepared by your own personal chef that day? That’s the difference between Naturaholic and all the other mass produced brands. Has it been an easy journey? Of course not. There is no such thing as easy business. Nothing comes easy when you are starting a new business; especially when you are trying to stand out from the crowd and break the norm. Profit margin is one the most important metrics in determining a company’s success and it is the North star for most businesses. We are not driven by profit margin. We don’t sacrifice quality to keep our production costs low and we don’t mass produce. We are not a brand for the masses. We are a brand for the select elite who respect their body, value their well-being and are educated enough to know and appreciate the array of high quality products we offer.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am so fortunate to live in one of the most beautiful cities in the country surrounded by hills, mountain ranges and breathtaking beaches. There is always so much to do and so much to see in LA. I am a nature lover and I always enjoy a nice hike on a nearby trail or a stroll by the beach. One of my favorite hikes is the Switzer Falls trail and I love spending time in Manhattan Beach and Marina Del Rey. Being at the center of the entertainment industry, the arts and music scene in LA is pretty diverse too. (When we had a normal life before the pandemic) I really enjoyed a picnic day and a live show at the Hollywood Bowl; a performance at the Walt Disney Concert Hall or a romantic dinner with awesome live music at Jazz legend Herb Alpert’s restaurant, the Vibrato Grill & Jazz. Getty Center (Getty Villa) is on top of my list when I want to experience everything in one outing; the beach, the mountains, and the art. Panoramic views from the hills and the ocean in the west and Downtown in the east and the rotating exhibitions at the Getty always makes it a rich and fulfilling day. Los Angeles is also a city rich in cultural diversity and food is a big part of every culture. Did I mention I am a foodie too? I love checking out new restaurants and trying cuisines from different parts of the world right here in my own backyard. I prefer the unique cafe’s and restaurants and little hole in the wall gems in each neighborhoods; and having lived here for about 15 years, I have explored many such gems.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Two books have been instrumental in opening my eyes on the power of habits, self discipline, personal change and time management : “The Power of Habit: Why We Do What Do in Life and Business” by Charles Duhigg And “The 7 Habits of Highly Effective People” by Stephen R. Covey