We had the good fortune of connecting with Natasha Flores-Makon and we’ve shared our conversation below.
Hi Natasha, how do you think about risk?
Being a risk-taker used to get me in trouble! I used to condemn myself for seeking and actually being comfortable with risk, but it was only when I realized I had to use, not neglect, this element of my personality to my full advantage that I started coming into my own power.
I never liked playing small and I never had the problem of overthinking to the point that I would find too many faults before proceeding.
In fact, with my current entrepreneurial endeavor, I always joke that if I knew half of what went into the CPG food business, I probably wouldn’t have started my company! Despite not knowing much about the industry, I took the risk anyway, knowing that whatever came my way, I was going to figure it out. At the end of the day, what’s the worst that could happen? At least that’s how I’ve always thought and it has conditioned me to become a quick and calm problem solver.
I think being ambitious goes hand-in-hand with being a risk-taker. When you have big goals, taking risks to get there is absolutely essential. I’m an ambitious person first and foremost, so I had to adapt and become a risk taker to allow myself to come close to my ambitions.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Fullove Foods is for those who like to see the glass half full. We are a health food brand that believes in shifting the narrative towards what food is FULL OF rather than ‘free-from.’ We currently offer grain and gluten-free Paleo & Keto breads that are full of incredible, gut-loving ingredients (& taste like real bread!)
I grew up around chocolate my whole life. I am a 6th-generation chocolatier, and I’ve learned everything about the food business from my incredible father. When I had the idea of Fullove Foods, he was the first person I went to. With his encouragement and confidence, I moved forward and built out my vision. I’m tremendously proud to be part of a shifting food dynamic and era. There is more consciousness in this field than ever before, and I’m extremely proud to be contributing to it alongside other incredible founders.
I am motivated by my mission and the impact we can have. I see what’s possible (& absolutely necessary!) in the food space, and I want to contribute in my own unique way to this vital life source! As a business owner, you’re constantly putting out fires. The key is really to be calm and clear-headed when solving problems. Think about it – you’re creating something out of nothing you’re bound to come up against resistance; you just have to be so sold on your idea that absolutely nothing can get in the way. So practically speaking, I am motivated by small wins. When you own your own business, you have to celebrate and fully indulge in these small wins. They are what make it all worth it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d definitley take them to Malibu for the day. We’d start with Solstice Canyon Hike then go to The Real Coconut Kitchen for lunch. I am an acro yoga fanatic so I love The Green in Santa Monica.
The Self Realization Fellowship in Pacific Palisades has a special place in my heart.
I absolutely love eating at Cafe Gratitude, Chulita, Breadblok, and Erewhon
My favorite place to work out is PlateFit.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Father!! My biggest supporter and force of tremendous belief in my life.