We had the good fortune of connecting with Natashia Miyazaki and we’ve shared our conversation below.
Hi Natashia, why did you pursue a creative career?
I love to create products, having ideas in your mind and problem solving ways to build your idea into reality is everything. Making things with my hands. Ideas sparking in my mind, I had to have a career in it, there was no other choice. I was lucky to have a mother that was a very talented artist. Although we were pretty poor, she was always encouraging me & my brother to create, never watching TV always making everything from book binding, papier-mâché, recycled decorations, toys & even gifts during the holidays.
My passion for fashion came from a young age, once my mum taught me how to trace a pattern from one of her garments and that was it, I was hooked. My first business was selling custom Fimo Jewelery at my school in 7th Grade. I created a printed catalogue and handed them out to my classmates. I always knew eventually I needed my own brand, I always was destined to be my own boss. The experience and jobs in between were just steps on the ladder towards that end.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have been working in Fashion for 15 years and its taken a long time, hustling, learning, grinding everyday. I have been lucky enough to travel the world for work, Starting my career in England, it was hard to get into fashion without a degree, I unfortunately didn’t have one, I was determined to work in the industry regardless. I learned pretty early on that if you want something you have to actually take it. So I didn’t let this little piece of paper hold me back from my goals, Somehow I found myself working for Ralph Lauren, working as a visual merchandiser, I was like bingo, I’m in! After a few years I decided that I wanted to design the clothes not just style them anymore and was itching to pursue this, I set up shop at Brick lane market, selling my own hand dyed and customised tshirts. While selling my wares I was scouted by the director of print design at Guess. They offered me a position in Hong Kong, I was shortly relocated to the other side of the world, never been there before, not knowing one person. Not speaking the language. Just dropped in China. It was pretty crazy, exciting, life changing. I worked really hard, taking every opportunity to visit factories, learn new techniques and understand product development from A-Z. Working for a Billion dollar company had its perks, unlimited resources and a lot of opportunity, but also very long hours, high workload expectations and a lot of deadlines. Learning to manage my time efficiently, manage expectations of colleagues, vendors and stay organised was super pivotal in my success.
Moving to Los Angeles, 9 years ago. Working for fashion tech company Nasty Gal for 2 years, understanding how DTC online works. Eventually becoming freelance 7 years ago and I never looked back. I was on my way to being my own boss.
I guess the moral of the story is to go for it, I firmly believe that luck is when preparedness meets opportunity. Don’t hesitate to follow your dreams, set goals, fully commit and show up for yourself.
My freelance career was booming, designing custom outfits for celebrity clients, helping brands launch products and consult on trend & business planning, then Covid hit. Everything stopped.
I took this time to finally launch my self titled unisex brand, releasing 2 collections in 2021, and my latest collection which I am most proud of in March 2022, Title “Welcome to Wonderland”.
As my brand develops my creativity and brand DNA solidifies, I have never been so inspired to create, after years of working for other people creating with them in mind, I finally realised my dream and jumped. The more I live in my world the more creative and imaginative my ideas are becoming, Combining all those years of experience and knowledge makes for a unique skill set which sets me apart from my competitors, My perspectives and travels have influenced my unique aesthetic, attention to detail, fabrication, fit, quality, all the pieces are falling into place. I feel like I belong in this world that I am creating and I am excited to evolve with it. Authenticity is the key to my brands success.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
– No Ghost Bears – DTLA. – Best Coffee & Avocado toast in town. – Donut Friend – TO DIE FOR Vegan Donuts ( you would never know )
– Runyon Canyon Hike & The Observatory see the view of the whole city. – Great for sunset, but it’s a popular tourist spot so be prepared for lots of people around that time.
– Rose bowl Swap Meet, – So much vintage… So many treasures to be found. 🙂
– Alamo Draft-house – Reclining Armchairs, Beers, and bottomless popcorn. Strict rules so no annoying people disrupting your movie, This is legit.
– Arts District – The Row. Shopping, local brands, interiors, cafes and restaurants.
– Little Tokyo Outdoor Mall – Sushi, Ramen, Frozen Yogurt and Mochi, Japanese Merch.
– The Broad – Free and full of amazing modern art. Must See.
– The Getty – Art Gallery, amazing architecture, placed on a hill looking down, it crowns the peek with its grand exteriors.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mother Ruth Ducker, she is and always has been an inspiration to me. Her creativity and talent knows no bounds. When I was a child she was often working on a creative project, painting, sculpting, interior designing, drawing, book making. She later followed a career in animation, now directing some of the largest kids tv shows in the world. Bad ass mum.
PHOTOGRAPHER: Sarah @sarahshenphoto PHOTOGRAPHER ASSISTANT: (FILM PICS) Rob @robscoolpicz MODELS: Nabil @nabilkeyro Mel @itsalyun HAIR: Maurice @mauricecornell MAKEUP: Ashley @ysabellesar NAIL ARTIST; Khoa @cokakoah.nails